News and articles
Szamos Christmas crackers with Erős Pista hot pepper 150 g
For those who enjoy unique flavours, the flavour of Szamos marzipan Christmas candy is complemented by Univer Erős Pista hot pepper powder. Hot pepper and almond Christmas candy dipped in...
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A new tender will help food processing: a twenty billion forint budget will be opened in the fall
The aim of the new HUF 20 billion grant scheme, currently open for public consultation, is to process a larger share of domestically produced agricultural raw materials more efficiently and...
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K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
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The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
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NATRUE Barista Oat Matcha Latte
Traditions play an important role in our lives, but let’s face it: we live busy lives and convenience often wins. This is why NATRUE has created Barista Oat Matcha Latte,...
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Réka Rubint: “Only one thing tires me: resting…”
Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...
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The digital SZÉP card will be available from September – the limit will also increase
The changes announced last year in the use of SZÉP cards will come into effect from September 1st of this year: all cards must also work digitally, and the annual...
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Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
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These are the region’s favorite pastries: pizza minis, cheese scones, hot dogs
Among Hungarians, cheese scones are the hit among delicatessen buyers, among Czechs, ketchup hot dogs, and Croatians and Slovaks swear by pizza minis – this is revealed by the analysis...
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Dea Frankó Csuba at the Inno d’Or conference: a future that can be shaped
According to futurologist Dea Frankó Csuba, futurology is no longer about predicting the future, but rather a strategic tool that helps to consciously identify innovation directions. This article is available...
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Mars achieves another 1.9% absolute greenhouse gas emission reduction
Mars Incorporated has published its 2024 Sustainable in a Generation report, revealing that the company has taken further steps to reduce its carbon footprint. By the end of 2024, Mars...
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Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
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A vásárlók bevonásával készült az ALDI Kasszasztori reklámkampányának folytatása
The ALDI Cashier Stories advertising campaign continues with new episodes. The great popularity of the commercial series that started in 2021 encouraged the department store chain to continue. In addition...
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Tourists are also responsible for the fate of Lake Balaton
Several European countries have already introduced strict regulations to protect lakes: in Croatia, for example, the number of tourists at the Plitvice Lakes has been maximized, and in Italy, plastic...
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eMag has permanently closed its stores in Hungary – the company is focusing on the online marketplace
On August 22, the last Hungarian store of eMag, which operated in Etele Plaza, also closed its doors, reports 24.hu. The Kelenföld unit was previously considered the company’s flagship, but...
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The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen in comparison to the previous month, according to data released on Tuesday by the ifo Institute for Economic Research at...
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Nineteen million forint fine, 308 kilograms of destroyed melons are the results of the NKFH inspection
The National Trade and Consumer Protection Authority (NKFH) has launched a comprehensive inspection campaign in cooperation with county government offices, focusing on watermelons. The experts inspected 485 commercial units, checked...
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Sustainable gastronomy
Whenever the term “sustainability in hospitality” is mentioned, we can see nodding and smiling faces: of course it is important! At the same time livelihood issues inevitably take precedence over...
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Tariff war: Europe moved first, Magyar Posta waited
While mail to the United States is being suspended across Europe, Magyar Posta was still able to send parcels early Tuesday afternoon. This is unusual because most countries had already...
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Hungarian food tracking development presented
A Hungarian development could revolutionize food traceability. SeaCon Europe’s QSTS system documents the journey of products from producer to store in detail, and the associated Product Broker provides customers with...
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A Bulgarian company has acquired one of the largest cooking oil producers in Romania, Argus
Bulgarian Buildcom EOOD has acquired one of the largest Romanian cooking oil producers, Argus, economedia.ro reports, based on the company’s announcement. The previous majority owner, the investment fund Infinity Capital...
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16 rapeseed hybrids tested in GOSZ-VSZT-NAK experiment
The national post-registration variety trial of winter rapeseed by the National Grain Growers’ Association (GOSZ), the Seed Association Interprofessional Organization and Product Council (VSZT), and the National Chamber of Agriculture...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Why did the interest rate stay the same?
The decision-making body of the Hungarian National Bank did not change the key interest rate at its meeting on Tuesday, so it remains at 6.5 percent. According to Dávid Németh,...
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Visit Hungary: St. Stephen’s Day program series attracted 23 percent more guests to Budapest
The St. Stephen’s Day program series attracted 23 percent more guests to Budapest this year compared to last year, with 35 percent more domestic and 20 percent more foreign tourists...
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More than 80,000 children receive free school supplies with government support
By the start of the 2025/2026 school year, 81,000 students will receive the tools that are essential for starting school, with the support of the government, the State Secretary responsible...
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One of the leading vocational training institutions in Europe and the world is the Hungarian
EU funds are coming to Hungary, “and they are enjoying themselves,” the Minister of Public Administration and Regional Development said in Simontornya, Tolna County, on Tuesday. Tibor Navracsics, in his...
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This year’s Symbol of Sustainability winners announced
Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...
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A five-stop concert series is being held in the Prajdi Salt Plain to boost tourism in the region
A five-stop concert series with the participation of renowned Hungarian and Romanian bands will be held in September and October in the Székelyföld Salt Country to boost the region’s tourism,...
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