News and articles
More from less – this is how the world is cooking in 2025
Euromonitor has published the results of its recent 100-country research on key trends shaping the cooking ingredients and ready meals market. It has identified five main trends with a significant...
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More vegan options available at Sziget festival
This year’s Sziget Festival has reached new heights in hospitality: in addition to traditional and international dishes, visitors were treated to more vegan, vegetarian and free-from options than ever before....
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Consumer consciousness is limited by our wallets
According to PwC’s Voice of the Consumer survey, which summarises the opinions of more than 21,000 consumers in 28 countries, shoppers would primarily buy food products that are in line...
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Watermelon buyers are safe
Once again the National Authority for Trade and Consumer Protection (NKFH) and government agency experts are conducting nationwide inspections of watermelon quality and labelling this year. This article is available...
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A third of Hungarians are still looking for ways to eat more healthily and only a quarter of them eat consciously
The representative éTREND 2025 survey by Impetus Research identifies five segments of the Hungarian population, from which only two include people who eat healthily. This article is available for reading...
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FECSO: industry dialogue for sustainable packaging
Held on 4 June 2025 in the Community House in Pasarét, the first Sustainable Packaging Forum launched a professional dialogue on the future of sustainable packaging and opportunities for industry...
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MMSZ Green Club meeting at Danone: sustainable operations in practice
Once again the joint event organised by the Green, HoReCa and Event Chapters of the Hungarian Marketing Association (MMSZ) focused on the practical aspects of sustainability. This article is available...
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The future is already the present – employer branding in the spirit of sustainability
Employer branding is no longer just an HR tool, but a strategic factor, according to the third Employer Branding Conference, held on 3 June 2025. This article is available for...
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Hungarian SMEs calculate with a deteriorating financial situation
The K&H SME confidence index, which gives an overview of the mood and economic expectations of the Hungarian SME sector, has fallen again, according to data from the second quarter...
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Hungarian companies are focusing on stability and preparing for growth
EY has surveyed more than 1,000 business owners in 16 countries, including Hungary, Romania, Slovakia, Croatia, Poland, Slovenia, and Serbia, to gauge the business sentiment. This article is available for...
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Price increase intentions of companies are down, but…
In recent years the Hungarian economy has been hit by several external shocks. This article is available for reading in Trade magazin 2025/8-9. The first of these was the Covid-19...
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Eisberg to add a vegan option to its complex salad bowl range this autumn
According to Eisberg’s latest research, 67% of respondents consider healthy products to be too expensive and a third find them difficult to access. This article is available for reading in...
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Vegan pastry shop opens in Százhalombatta
A new vegan pastry shop called DesszertÁlom has opened in Százhalombatta. This article is available for reading in Trade magazin 2025/8-9. This is the city’s first purely plant-based dessert shop....
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A net, not a network: the art of networking
Trade Marketing Club organised its summer event entitled “The Art of Networking”, which featured two high-profile speakers, András Avidor, president of BNI Global Hungary and Sándor Baja, managing director of...
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Which way is the smile industry going?
In the past few years the oral care category has shown significant changes in volume and value. The decline experienced in the wake of the pandemic has eased by now...
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Student design competition with sports and botany themes
POPAI Hungary has organised its sixth display design competition for university students. The main sponsor of the POPAI Student Design Awards is traditionally SPAR and this time the theme...
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Business Meetup & Dinner: compass in a chaotic world
Trade magazin’s Business Meetup & Dinner event once again provided a forum where business decision-makers could find analytical insights and strategic inspiration. This article is available for reading in Trade...
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Raw milk’s price drops below 200 forints
According to AKI PÁIR data, the average national producer price of raw milk in Hungary was HUF 199.3/kg in June 2025. With both fat and protein content declining by 0.06...
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Bert vegan organic product range
Vegan products made from natural ingredients in Székelyföld, including yogurt cultures, kefir cultures and products matured with noble mould on-site. Contact: Distributor: Real Nature Kft. Éva de Gereczné Rudnai head...
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Biskids organic biscuits
Biskids organic biscuits can be given to children from the age of 6 months and they are made without added sugar or palm oil. Their high fibre content supports healthy...
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Márka Mango
Márka Mango is the latest and most exotic addition to Márka’s classic product range. A refreshing mango flavour experience to the usual Márka quality. Contact: Márka Üdítőgyártó Kft.; e-mail: kereskedelem@markaudito.hu; web: www.markaudito.hu...
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Camping brand revamped
With the revamp of the Camping brand, Kőröstej isn’t only expanding its product selection, but also updating the recipes and from August 2025 the packaging. Contact: Kőröstej Kft.; e-mail: mail@korostej.hu; web:...
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Coccolino Laundry Perfume
Revolutionise your laundry routine with Coccolino Laundry Perfume. Enriched with essential oils and microbeads, its transparent formula is effective even in rapid and cold wash cycles and it leaves no...
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The store of the future is already open
In retail trade the automation of payment processes has become unavoidable by now. This article is available for reading in Trade magazin 2025/8-9. Self-checkouts, Scan&Shop terminals and smart payment alternatives...
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Unicum Orange Bitter 0,7 l
Unicum Orange Bitter is now available in 0.7l bottle format too and customers can also find the 0.04l bottle version on store shelves. Contact: Zwack Unicum Nyrt. Kapcsolattartó: Balázs...
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NIVEA® CELLULAR Epigenetics skin rejuvenating Serum with Epicelline® 30 ml
Using the patented Age Clock Technology, Epicelline® is scientifically proven to reverse 10 visible signs of skin aging in just 2 weeks. Contact: Beiersdorf Kft.; Tel.: +36-1-457-3900; hungary.nivea@beiersdorf.com; www.nivea.hu...
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Vortex floor sweeping cloths
Effective cleaning: traps dirt and removes stains. Efficient use: disposable dry sweeping cloths. Convenient: ready for immediate use. Versatile: compatible with several mop handles and can be used on any...
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HELL NEW GEN
HELL New Gen is a new-generation functional drink that satisfies new consumer needs. It is available in five refreshing flavours, without preservatives, in 250ml and 500ml sizes. Contact: HELL ENERGY...
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Margin stop may remain in place after the end of November
As we also reported, the government has extended the margin cap aimed at reducing the prices of food and drugstore products – according to the latest Hungarian Gazette. Originally, the...
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Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
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