News and articles
Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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30 years of POPAI UK & Ireland
The British POPAI organisation was established in 1995 and has been growing steadily ever since. This article is available for reading in Trade magazin 2025/4. A Retail Marketing conference and...
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SHOP! Ideation
At the time of going to press, it was announced that SHOP! USA & Canada’s annual SHOP! Ideation Conference & Retail Challenge will take place on 20-21 October in Providence,...
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VM & Display Show
On 9-10 April the VM & Display Show will take place in London, where the latest trends and innovations in visual merchandising are going to be on display in the...
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Csaba Kollár: “I am a humanist, but I really like AI”
Csaba Kollár was interviewed in Trade magazin’s Future Talks business podcast series by Szilvia Krizsó. In the article below you can only read excerpts – the full interview can be...
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Coupon fever in Hungary
Nearly half of Hungarians use coupons every month and many of them save more than HUF 5,000 on a single shopping occasion thanks to promotions, according to a representative survey...
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PMI: moderate growth in February
After a moderate expansion in the spring of 2024, the domestic manufacturing sector has been experiencing a sustained slowdown since June. This article is available for reading in Trade magazin...
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NAV audits 2025: who will be in focus?
Fiduciaries, the transfer pricing of food businesses and items affecting the global minimum tax are among the new areas of focus for the National Tax and Customs Administration (NAV), according...
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The age of megadeals
Although the number of deals has decreased by 17%, the increase in high-value company purchase transactions clearly signals a recovery on the transaction (mergers and acquisitions – M&A) market, according...
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Farmers are the most trusted
According to the Food Trust Report 2024 of EIT Food Consumer Observatory, European consumers have remained distrustful about food industry operators. This article is available for reading in Trade magazin...
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Deliciously Ella saves the Allplants brand
Deliciously Ella owners Ella and Matthew Mills have bought the Allplants brand, which went bankrupt recently. This article is available for reading in Trade magazin 2025/4. With the acquisition Allplants...
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Gordon Ramsay partners with Flora
World-famous chef Gordon Ramsay has entered into a partnership with the Flora Food Group, which markets its plant-based butter alternatives under the Rama brand name in the UK. This article...
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Duckweed could be the next superfood
Duckweed has been declared fit for human consumption by the European Food Safety Authority (EFSA) and could soon be available on the European food market, as a sustainable and nutrient-rich...
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Turnaround in the domestic potato market: production up, prices down
In 2024 the volume of domestic crop production was down 11%, but the quantity of potatoes grown increased by 3.7%, breaking the negative trend of recent years. This article is...
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Plant-based foods and meat-like names
The French Supreme Court’s decision to allow manufacturers of plant-based meat substitutes to continue to use terms familiar to the meat industry such as “steak”, “sausage, “bacon” or “hamburger” should...
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Mosa Meat to enter the European market with cultured beef fat
Dutch company Mosa Meat has submitted an application to the European Commission (EC) and the European Food Safety Authority (EFSA) for the marketing of beef fat cultivated in bioreactors. This...
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FANAN hummus comes in new packaging and flavours
In response to the dynamic growth of the hummus market, Bezula Kft. has introduced the FANAN Falat product range. This article is available for reading in Trade magazin 2025/4. In...
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Vegan KitKat to disappear from the market
After four years Nestlé is discontinuing vegan KitKat on most of its markets, as production has become increasingly difficult due to falling demand. This article is available for reading in...
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Ahold Delhaize aims for 50% plant-based protein sales
By 2030 Ahold Delhaize intends to balance animal and vegetable proteins in its European food retail brand portfolio. This article is available for reading in Trade magazin 2025/4. The company...
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Innovative technologies 2.0: from the Mariana Trench to the peak of K2
Food industry isn’t only changing in its product portfolio, but also in the technologies it uses. AI, automation, precision technologies, blockchain and robotics are often mentioned as technologies that are...
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FECSO: the goal is shaping attitudes
The formation of the Association for Sustainable Packaging (FECSO) was announced at a press conference, where key players from the industry talked about the importance of sustainable packaging and the...
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Organic food market back on a growth track
The global organic food market was back on a growth track in 2023, with EUR 136.4bn sales and 99 million hectares of land used for organic farming worldwide. This article...
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Munch saved 1,700 tonnes of food in 2024
According to Munch’s latest Sustainability Report, Hungarians saved more than 1,700 tonnes of food in 2024. This article is available for reading in Trade magazin 2025/4. By reducing food waste...
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Auchan supported communities with more than HUF 1 billion in 2024
Auchan Magyarország sponsored local communities with more than HUF 1 billion in 2024. This article is available for reading in Trade magazin 2025/4. Food rescue was a priority, with more...
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Kifli.hu supports tree planting programme
On the occasion of the National Tree Planting Day on 1 March, Kifli.hu donated 107 Nordmann pine trees with soil ball to the 10 Million Trees Foundation. This article is...
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Walmart to introduce a price prediction system
Walmart’s goal is to strengthen its food supply chain by using a price prediction system to better assess medium- and long-term climate risks, which are relevant to the global agricultural...
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KSZGYSZ honours the best in the domestic environmental industry
On the first Saturday of March the 24th National Environmental Meeting and Awards Gala was held, where the Hungarian Association of Environmental Enterprises (KSZGYSZ) recognised special efforts in sustainable development....
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Lekkerland opens cashierless store at Frankfurt airport
REWE Group member Lekkerland has opened Germany’s first cashierless airport store in Terminal 1 of Frankfurt Airport. This article is available for reading in Trade magazin 2025/4. The AI-powered, unmanned...
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Sustainable mass catering is the focus of the Public Sector Catering Competition
This year is the 10th that the Public Sector Catering Competition (KÖSZ) is organised, bringing together catering professionals from institutions and workplaces to test their skills. This article is available...
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AI trends in 2025: SAP’s predictions
SAP predicts that AI will be embedded in business processes in 2025, playing a key role in data management, decision-making and customer interactions. This article is available for reading in...
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