News and articles
Hungarian Marketing Association: lifetime achievement award to Dr. Örs Megyer
In 2024, Dr. Megyer Örs, winner of the Tonk Emil Lifetime Achievement Award of the Hungarian Marketing Association, became the honorary chairman of the Self-Regulating Advertising Board (ÖRT) and chairman...
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Yettel also brings good news to small, medium and large companies
For many businesses, the end of the year is the most intensive period, a significant part of the annual turnover occurs in the autumn and winter months. Yettel has developed...
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Plant-based Nutella to be launched in the autumn
After months of rumours, Ferrero has announced the launch of plant-based Nutella, which will be available in stores in some European countries later this year. This article is available for...
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Chain Bridge Club’s June exclusive: Zoltán Poór, general manager of Puratos – Taste Tomorrow: holistic and sustainability considerations dominate
Taste Tomorrow is a research programme by Puratos that involves 20,000 consumers in 50 countries, and seeks to systematically map consumer preferences and purchasing habits in bakery, confectionery and chocolate...
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Password resets can cost customer services up to $250 per user per year
At first glance, password resets may seem like an insignificant detail among the daily tasks of a customer service. However, this could not be further from the truth, according to...
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BinX issues a premium bank card in cooperation with Számlázz.hu and Mastercard
BinX issues a bank card! Hungary’s first corporate-focused neobank, in cooperation with Számlázz.hu and Mastercard, offers users two premium cards that are unique both in appearance and pricing, and which...
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IKSZ appointed a new director
IKSZ – The Italos Karton Egyesülés (IKSZ) appointed Ágnes Nyikos as the organization’s new director on September 10. The new manager has extensive and relevant experience in waste management policies,...
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Waberer’s and Volvo Trucks are launching special trucks in the fight against breast cancer
The Waberer’s Group and Volvo Hungária Kft. are joining the fight against breast cancer with an unusual action. The two Volvo FH Aero trucks of the listed company, painted in...
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There will also be theater performances in Puzsér’s cultural café
Róbert Puzsér, who until now was primarily known to the public as a critic, radio host and political opinion maker, tried himself in a new field: he opened the Inga...
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Change in the management of Storck Hungária
As of October 1, 2024, Gergely Kernya will replace János Fábián, founder and CEO, at the head of Storck Hungária Kft. János Fábián started his extremely successful career 25 years...
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TMK 2in1: workshop and barbecue
On the morning of 6 June Trade Marketing Club (TMK) organised a LinkedIn workshop, which was followed by a special club meeting and a barbecue in the afternoon, on the...
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Limited edition Fanta pays tribute to Beetlejuice
With Tim Burton’s new film “Beetlejuice 2” arriving in cinemas on 5 September, fans will get the chance to buy various products in exclusive packaging, thanks to Fanta and Warner...
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Half of Germans buy food close to expiry, but much food still ends up in the bin
According to a recent Kaufland survey, 50% of Germans regularly buy food that is close to its expiry date. Still, one in two households throws food in the trash every...
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The processing sales price of white wines with a protected geographical indication has increased
According to the data of the AKI PÁIR, the sales price of domestically produced and domestically sold wines without a geographical indication, as well as those with a protected geographical...
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Kaufland strengthens its market position in Germany
Kaufland in Germany extends its lead in the hypermarket channel with the acquisition of five Globus hypermarkets. Despite its leading position in the hypermarket channel, the retailer is under pressure....
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Focus on human relations: Harmonious Relations Conference 2024
The challenges of human relationships and the art of connection will be the focus of the Harmonious Relationships Conference organized by Fulfilled Hungary, which will be held on October 12,...
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Another acquisition in the private healthcare market
Another acquisition is redrawing the map of domestic private healthcare providers: the owner of the complex outpatient care and one-day surgery center RMC Clinics, the Romanian-based MedLife S.A., has acquired...
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Aldi closes Dutch cashier-less test store
Aldi will soon close its first cashier-less store in Continental Europe. “We have learnt a lot, but the investment was substantial”, the company explains. Aldi’s Dutch trial will soon come...
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KSH: in July, the product foreign trade surplus was 167 million euros
In July, the volume of exports increased by 4.9 percent and that of imports by 7.1 percent compared to the same period of the previous year. The asset amounted to...
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Mondelēz International Expands In China
Mondelēz International, the maker of Oreo and Philadelphia, is to acquire a significant majority stake in Evirth, a leading manufacturer of cakes and pastries in China. The move is part...
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The producer price of rapeseed rose by 11 percent
According to the United States Department of Agriculture (USDA), the global production of rapeseed and canola may be 2 percent lower than a year earlier, reaching 87.6 million tons in...
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1 million less people drink wine
In October, Halloween events and wine culinary festivals will inspire tourists to travel. Such events are also necessary because wine consumption is decreasing throughout Europe, according to the forecast of...
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The 25-year-old Vajda-Papír closed another extremely successful half-year
This year, the 25-year-old Vajda-Papír, Hungary’s market-leading hygienic paper manufacturer, closed another extremely successful half-year: its net sales exceeded HUF 34 billion with a double-digit increase from HUF 29 billion...
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The triumph of smart device payments continues
The triumph of smart device payments continues at K&H. The number of transactions increased by 43 percent this year, while the amount of spending increased by 57 percent. Among the...
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Tax evading vegetable and fruit traders were caught by the tax inspectors
Traders selling vegetables and fruit imported from Greece without paying the sales tax were caught by the tax inspectors at the wholesale market in Szeged – the press representative of...
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The Retailer of the Year 2024 Winners Announced (with photos)
This year, Trade magazine invited sales points and retail chains registered in Hungary to compete for the 10th time. Each year, Trade magazine recognizes the outstanding work of retailers, whether...
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NGM: tourism boomed in August as well, the number of guest nights exceeded 31 million
According to the latest data from the Central Statistical Office and the National Tourism Information Center, the performance of the tourism sector in Hungary continued to increase in August 2024,...
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Food Rescue Center: Food is a valuable resource, don’t waste it!
Food is a valuable resource that should not be wasted, especially if it can be delivered to those in need. Today we celebrate World Food Waste Day. A third of...
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Coffee consumption: the Hungarians on the regional podium
In Central Europe, the Czechs are the biggest coffee consumers, but they are only slightly ahead of the Hungarians. On the occasion of World Coffee Day on September 29, MOL...
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Hungary has been a member of the European Union for two decades: what does this mean for the economy?
This year Hungary joined the European Union twenty years ago. On the occasion of the anniversary, from mid-September, the European Commission will “Happy Twentieth, Hungary!” launched a communication campaign with...
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