News and articles
IKEA celebrates the 40th birthday of Swedish meatball with a plant-based falafel
IKEA’s iconic Swedish meatball, the köttbullar, is celebrating its 40th anniversary this year, which the company is commemorating with the introduction of a new dish: chickpea-based falafel will be available in...
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The power of fragrances
On the domestic perfume market demand continued to strengthen in 2024, realising outstanding growth in both value and volume. According to NIQ data, the category developed by 14.3% in value...
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KSH: retail turnover increased by 3.0 percent compared to the same period of the previous year, while remaining unchanged compared to the previous month
2025. In September, the volume of retail trade turnover increased by 3.4 percent according to raw data, or 3.0 percent adjusted for calendar effects, compared to the same period of...
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Annual inflation in the OECD accelerated to 4.2 percent in September
The annual average increase in consumer prices in the member countries of the Organization for Economic Co-operation and Development (OECD) accelerated to 4.2 percent in September from 4.1 percent in...
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Beyond the bottle
2025 brought moderate but stable growth for the shower gel market. According to Nielsen data, sales of women’s shower gels rose by 3% in value and 7% in volume by...
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Eurozone retail sales fell month-on-month, but rose year-on-year in September
Retail turnover in the eurozone fell in September compared to the previous month, but increased in annual comparison. According to data published on Thursday by the statistical office of the...
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NIQ – a new office with a variety of views
A family atmosphere and a “housewarming” vibe welcomed POPAI members to NIQ’s (NielsenIQ) new office on Deák Square. This article is available for reading in Trade magazin 2025/11. Customer relations...
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International POP events
The end of 2025 and the beginning of 2026 will bring a number of Shop! and POPAI events for POP enthusiasts. This article is available for reading in Trade magazin...
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OPTEN: The annual decrease may again be in the order of tens of thousands
Based on the data for the third quarter of 2025, the number of companies in the Hungarian business world continues to decline. New establishments are still unable to offset the...
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(HU) Újítók a kapu előtt
Whiskeys, go home! The beginning of 2025 proved to be a real rollercoaster ride on the international alcohol market, especially in the whiskey trade. US president Donald...
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SPAR: closer to generation Z – instant shopping, cool products and social experiences
The Sneakerness Festival will return to Budapest on November 8-9, 2025. The most important European event of sneaker and streetwear culture will be held this time at MTK Sportpark. SPAR...
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Lidl stores will be closed on December 24th this year as well
Lidl Hungary continues its pioneering initiative launched in 2023, according to which its stores will be closed nationwide on December 24, Christmas Eve. The aim of the decision is for...
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Goose season is in full swing: record quantities of St. Martin’s Day delicacies are being sold!
Hungarians consume an average of 3 kilograms of duck meat and 70 deka to 1 kilogram of goose meat annually. Demand for waterfowl increases in the fall, especially from the...
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The NOE and CBA fundraising campaign runs from Friday to Sunday
The CBA’s “A Basket of Love” fundraising campaign, which supports the National Association of Large Families, will run from Friday to Sunday. Donors are welcome at 25 locations nationwide in...
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Complete protein – what does it really mean?
If there is a nutrient that is worth taking seriously in every situation in life, it is protein: it is essential for the construction of cells, muscles, hormones and enzymes,...
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Applications for Tesco’s program to support the future of local youth and communities have been extended until November 14th.
Tesco has extended the application deadline for the third round of the “Start for the Future” application program. The deadline for submitting applications is November 14. The initiative primarily supports...
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MIZO Coffee Selection – Cinnamon Roll latte
Make Christmas preparations even more special with our limited edition new product! The sweet and spicy Cinnamon Roll latte is bringing you the taste of cinnamon roll and it will...
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Stirred, not shaken
Hungary’s syrup market has undergone a spectacular restructuring in recent years. In 2024 there was a 3-4% sales decline compared to 2023, while in 2025 sales dropped about 10% from...
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A new favorite is coming: the exciting collaboration between Gallio and Bamba Beef Burger
Bamba Marha Burger is offering a special offer throughout November; the “Offer of the Month”, the Bamba Turkey Burger, made with Gallio’s premium turkey meat, was presented to gastronomy lovers...
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Arthur Keleti: “Humans didn’t create AI because they don’t want to do anything” – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed cyber-secret futurist Arthur Keleti. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu. This article is...
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The largest Hungarian chestnut processor burned to the ground in March, but is now producing again
The largest Hungarian chestnut processor, Sarkpont Zrt., has literally risen from the ashes. The factory in Kadarkút-Vótapuszta was destroyed by a fire on March 27th of this year, in which...
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More colourful tea bag segment
A felmelegedés miatt rövidebb szezonnal, a gazdasági helyzet miatt pedig gyengébb vásárlóerővel kell megküzdeniük a teapiac szereplőinek. A küzdelem az emelkedő eladásokat nézve sikeres, ennek „ára” viszont az ára: az...
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KSH: industrial production expanded by 1.3 percent both compared to the same period of the previous year and compared to the previous month
In September 2025, the volume of industrial production exceeded the average by 1.3 percent, while adjusted for working day effects, it fell by 1.5 percent compared to a year earlier,...
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MOHU has installed a new REpont machine suitable for bulk redemption
MOHU has installed a new vending machine in Budapest, suitable for bulk redemption. The III. district, the new R2 vending machine – an improved version of the R1 type manufactured...
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Brand power lies in pralines
Rising raw material prices or inflation are even more noticeable in the case of products with a higher price point, such as pralines. This article is available for reading in...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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Drought mitigation measures reduced crop losses
Although drought seriously threatened Hungarian agriculture this year, drought mitigation measures ultimately significantly reduced crop losses, said the State Secretary for Agriculture of the Ministry of Agriculture (AM) at a...
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What an Anuga!
Between 4 and 8 October 2025 the world’s food industry once again turned its attention to Cologne: at the largest event in Anuga’s history to date, more than 8,000 exhibitors...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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