News and articles
István Nagy: Hungarian agriculture and food industry will be Europe’s top by 2030
Hungarian agriculture and food industry will be Europe’s top by 2030, productivity will increase by one and a half times, added value will double, and the sector’s exports will increase...
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21st European Commerce Day: the market and politics sitting at the same table
On the 21st European Commerce Day the representatives of the National Association of Entrepreneurs and Employers (VOSZ), the government and trade associations discussed issues of partnership, digitalisation and competitiveness. This article is...
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A digital milestone in the life of Ahold Delhaize USA
Ahold Delhaize USA has completed the rollout of its digital and e-commerce platform across all five of its US chains. The cloud-based system connects more than 2,000 stores and webshops,...
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Tetra Pak unveils digital manufacturing platform
Tetra Pak has launched Factory OS, a modular and open smart factory platform that provides real-time, contextualised data to food and beverage manufacturers. The system aims to create an easy-to-implement,...
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Podravka buys Zvijezda food group
Podravka-owned Žito has signed an agreement to acquire the Croatian and Slovenian food company Zvijezda from the Fortenova Group. Zvijezda primarily produces sauces, spreads and cooking oils, and its portfolio...
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Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
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Coop Switzerland opens railway logistics hub in Zurich
Coop has established a new railway logistics hub in the Hartfeld district of Zurich, which will make it possible to supply more than 70 stores by freight train. By partially...
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Rossmann follows the Korean beauty philosophy
On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...
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Coop: serving Hungarian families for 30 years
On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...
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More than just refrigeration
Three key trends are influencing the commercial refrigeration industry at a global level: the rise of natural refrigerants such as CO2 and propane (R290), manufacturing practices aimed at reducing energy...
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Shop! Ideation – conference and challenge
The Shop! Ideation conference is a joint event organised by the Shop! Association and the IRDC (Industries Research and Development Council, USA), which was held in Providence (USA) on 20-21...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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Foxfilm teaches entrepreneurs how to make videos
As a reaction to market demand, Foxfilm has launched its domestic AI video editing course, which offers practical knowledge to small business owners and marketing managers – in a world...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
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Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
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At profit temperature – 3 climate trends reshaping the economy
According to the World Economic Forum’s 2025 climate trend analysis, sustainability is no longer a separate project, but an integral part of corporate decision-making. This article is available for reading...
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More than 109,000 products bear the EU Ecolabel
The EU Ecolabel has reached a historic milestone: 109,096 products across Europe now carry the logo under 3,384 licenses – never before has such a wide range of green products...
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Plastic packaging waste in the EU: 35.3kg/capita
In 2023 79.7 million tonnes of packaging waste was generated in the EU – 177.8kg/capita. This was an 8.7kg/capita decrease compared to 2022, but still above the 2013 level of...
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Retail sales in a trap of uncertainty
Retail turnover cannot break out of the uncertainty trap. Even though real wages increased by nearly 6 percent, household consumption expenditures fell significantly short of this. The discrepancy between potential...
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Circular transition more urgent than ever
The Circular Economy Summit in Budapest has highlighted that rising global material use is responsible for more than half of climate impacts, making the transition to a circular economy unavoidable. This article...
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KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Domestic berry production could get a boost
The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...
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Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
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Oatly develops oat milk for automatic coffee machines
Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...
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Dietitians recommend more conscious protein consumption
According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...
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