News and articles
AI in small businesses: lack of guidance slows down progress
According to a recent report by team.blue, small businesses in Europe are progressing more slowly with digitalisation and the introduction of AI not because of a lack of interest, but...
Read more
Careless AI use by companies can also violate trade secrets
On 1 December the Hungarian AI Act came into force, which makes it possible to check whether companies are using artificial intelligence legally. This article is available for reading in...
Read more
German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
Read more
AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
Read more
At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
Read more
Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
Read more
Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
Read more
Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
Read more
ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
Read more
2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
Read more
PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
Read more
Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
Read more
K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
Read more
ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
Read more
Innovations, success stories and awards on the same stage
POPAI Magyarország and the Trade Marketing Club jointly organised their traditional end-of-year professional meeting, which was combined with the POPAI Awards POP competition awards ceremony – with Pick and Mizo...
Read more
Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
Read more
Syoss Color Glaze
Developed for professional performance, Syoss hair colour glaze with laminating effect provides vibrant shine, without damage or commitment. The deeply nourishing, keratin-containing formula strengthens hair from within, leaving it smooth...
Read more
Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
Read more
Topjoy Apple-Strawberry
The product will be launched with a limited edition label for Valentine’s Day. Following the Valentine’s Day period, Topjoy apple-strawberry will be added to the Topjoy portfolio with a regular...
Read more
Kubu Immuno purée 100% mango-acerola
Kubu is expanding its Immuno purée line with a new, innovative product. The new Kubu Immuno mango-acerola purée isn’t only delicious, but also contributes to supporting the immune system with...
Read more
High-protein products are taking over
In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles. This article is available for reading in...
Read more
Impossible Foods featured on the “Best in Business” list again this year
Inc. Magazine recognised the plant-based meat substitute manufacturer last year for its excellence on the food market and this year for its marketing strategy. This article is available for reading...
Read more
Less meat might be consumed in German-speaking countries
One-third of consumers in the DACH region plan to reduce their meat consumption, while seven out of ten choose plant-based alternatives at least occasionally, according to a recent report by...
Read more
Henkel Hungary: Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
Read more
Markets facing a structural turning point in 2026
Entering 2026, the global investment environment basically looks favourable for risky assets. Growth is likely to remain stable and monetary and fiscal policies are expected to be supportive. This article...
Read more
GKI economic sentiment index begins 2026 with a small decline
According to a survey conducted by GKI Economic Research Zrt. with EU support, consumer outlook remained unchanged in January compared to December, but business outlook deteriorated slightly. This article is...
Read more
Raw milk’s price kept falling in December
According to AKI PÁIR data, the average producer price of raw milk in Hungary was HUF 189.6/kg in December 2025. This article is available for reading in Trade magazin...
Read more
Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
Read more
Emotions, stories, authenticity – these were the deciding factors in 2025
For the third time, Trade magazin organised the Christmas TV Commercials – Audience Award Voting competition. This article is available for reading in Trade magazin 2026/02-03 Nine commercials entered the...
Read more
Workers’ wage demands and company wage increase plans are becoming increasingly distant from each other
Randstad has once again conducted a survey among decision-makers in the corporate sector, which sheds light on business expectations for 2026 as well as the most significant HR challenges. The...
Read more