Innovations
Viwa Vitamintea with organic tea
Being one of Europe’s leading vitamin water brands, we set a new goal for 2023: taking the popular ICE TEA product category to new heights, giving consumers more than the...
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Survival strategies
This year’s subtitle of the conference series “My love for trade marketing” was “Survival strategies”. The participants searched for answers to the challenges caused by inflation and the crisis with...
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The Syngenta IDEAL melon won a silver medal at the Fruit Logistica exhibition
Syngenta’s product was awarded for the third time in a row at the Fruit Logistica international exhibition. After the YOOM dark cherry tomato* in 2020 and the ISTEM cauliflower specialty...
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Is potato milk the new dairy alternative?
Two new brands are aiming to replace cow’s milk with potatoes, creating foods that rival traditional cheeses and dairy products. Vegan cheese has been around for a while. They are...
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They are developing vegan salmon fillets and crab cakes
Two Canadian startups will get government help to further develop the technology needed to produce the next generation of vegan seafood. Toronto-based startup New School Foods has received funding from...
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Magyar Vajkrém dairy spread
Magyar Vajkrém dairy spread products are made from selected ingredients and are based on an original recipe. All products under the brand are made from milk exclusively produced by Hungarian...
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Johnnie Walker Red Label with two glasses and Johnnie Walker Black Label + 2 mini
Get ready for the winter holidays with Johnnie Walker this year, give your loved ones Johnnie Walker in a gift box as a Christmas present. In stores look for Johnnie...
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Unicum Riserva gift box
After 6 years, the Unicum Riserva gift box went through a complete renewal, in terms of both structure and look. Strengthening the super-premium character further, Unicum Riserva is presented in...
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Gyermelyi Integrale products
Gyermelyi Integrale products are made from premium quality, whole durum wheat groats made by the company. Thanks to the selected ingredients and cutting-edge production technology, our whole wheat pasta is...
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Nature Box Hair Butter 4 in 1 Avocado hair mask
Natural hair care at a new level, with the new Nature Box Hair Butter 4 in 1 Avocado hair mask! This deep repair hair mask is the perfect choice for...
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Lacikonyha bean goulash with pinched noodles
Lacikonyha’s latest convenience soup is here, with home cooking style spicing! Our bean goulash is made with premium beef, red beans, delicious pinched noodles and selected dried vegetables, topped off...
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HERZ Grilled Ham
The latest product in our cooked ham range is HERZ Grilled Ham. It is made from selected, premium quality pork thigh meat, with mild smoking and oven grilling. Its harmonically...
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Pickwick Fruit Fusion fruit and herbal tea is here, with ginger, Indian lemon balm and the taste of lemon
Pickwick Fruit Fusion fruit and herbal tea is here, with ginger, Indian lemon balm and the taste of lemon. Spicy ginger and the combination of herbs and vitalising Indian lemon...
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Pöttyös Túró Rudi with Szatmári plum jam and without added sugar
Dairy snack Túró Rudi made with Szatmári plum jam and sweetener, without added sugar. The product can form part of a diverse and balanced diet, as a source of protein...
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Although not an FMCG innovation, this taxi is impressive! (Video)
On the one hand, a fully self-driving, driverless taxi, on the other hand, maximum citizen control! And all this in China! In this video, the driverless taxi arrives at the...
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Ariel PODS washing capsules are now available in cardboard boxes
Ariel also introduced its revolutionary new ECOCLIC® cardboard box in Hungary. The new cardboard packaging is FSC-certified and thanks to its pioneering technology, it is easy for everyone to use...
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Kotányi “Secrets of” spice mixes for dips
Kotányi “Secrets of” spice mixes can help you cook authentic international dishes in your home. This autumn 3 new products are added to the selection, which we have developed for...
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GALLIO breaded turkey meat balls
GALLIO breaded turkey meat balls are really unique in the market, as besides the plain version, they are now also available in the refrigerators of stores with two types of...
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Vadkonyha ready-to-eat game meat range
Before this product, there was no chilled ready meal made of game meat available in the market. Its greatness lies in its simplicity, as it can be prepared in a...
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VALDOR ZOO chicken breast fillet
VALDOR ZOO chicken breast fillet was inspired by the ZOO, which is always an exciting and fun place for children, who love animals. The product is characterised by exceptionally high...
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Pek-Snack margherita pizza
A brand new, wallet-friendly specialty from Pek-Snack, the all-time favourite margherita pizza! Pizza dough baked to be crispy, creamy tomato sauce and delicious spices meet in this product, which is...
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Cerbona salted caramel-dark chocolate and chocolate-biscuits muesli bar
The salted caramel-dark chocolate muesli bar perfectly combines sweet and salty flavours, while the chocolate-biscuits muesli bar is a real crisp bite, thanks to real chocolate, biscuit bits, three types...
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(HU) Lipton Fruit Infusion gyümölcsteák
Lipton presents the new Fruit Infusion fruit teas, which perfectly meet consumer expectations. Intense colours and flavours, coming from real fruits, ranging from sweet to sour. Available in five fantastic...
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MINI MOOORE fruit yoghurt 150 g in 4 flavours
Homogenised, flavoured yogurt made with live cultures, containing cereal balls with sugar coating, which are free from preservatives. Raspberry, strawberry, vanilla and biscuit yogurt, just the way children love it!...
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Pre-made Prime Grill Shashlik
Pre-made Prime Grill Shashlik is available in many flavours, made from chicken, turkey and pork meat. The product can be prepared in just 5-10 minutes. Contact: Selsoo Food HU Kft. Levente...
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Kőröstej processed cheese
In November Kőröstej launches a brand new processed cheese range, in round box packaging. The product is available in plain, chilli, herb, chicken breast ham and light versions. Contact: Kőröstej...
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Pek-Snack sour cherry and chocolate pastry
Sour cherry and chocolate pastry, the latest Pek-Snack product, is the perfect combination of sweet and sour flavours! Crisp filo pastry, creamy chocolate and delicious sour cherry sauce meet in...
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Nicky Happy Life Christmas toilet paper and kitchen roll
This year Sofidel Hungary Kft.’s seasonal portfolio welcomes Nicky Happy Life Christmas 6-roll toilet paper and 2-roll kitchen roll. The special colour-printed motifs recall the spirit of Christmas, in the...
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Joya MLIK Oat drink with 3.5 per cent and 1.8 per cent fat content 1 l UHT
Our new whole, and silky smooth oat drinks comfort consumers not only when drinking it, but also during meal preparations with its fantastic refreshing joy, as well as when having it...
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Starbucks® Signature Chocolate Salted Caramel cocoa powder
The perfect match, with a rich chocolate powder layered with hints of delicious salted caramel taste, for a delicious Starbucks® hot chocolate. Stir with warm milk, sit back and enjoy...
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