Innovations
Starbucks® by Nespresso®
There are two new products in the Nespresso® compatible Starbucks® range: Starbucks® by Nespresso® Creamy Vanilla and Starbucks® by Nespresso® Smooth Caramel capsules are now both available Contact: Nestlé Magyarország Kft....
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Nature Ville by herbow
An eco-friendly product for cleaning the plastic and glass surfaces inside the refrigerator. Saponin makes gentle and efficient cleaning possible, as it has no health risk or negative effect on...
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Purina ONE Difficult Appetite dry and wet cat food
In 2023 a new product range debuts in the Purina ONE Bifensis portfolio. Difficult Appetite products were developed for cats with selective taste in food, and they are available in...
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HELL ICE COFFEE Slim Hazelnut
Slim Hazelnut, the latest product in the HELL ICE COFFEE range is here! The new product contains no added sugar, and it is made with real Arabica and Robusta coffee...
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New Mizo Túró Rudi with 0% added sugar
Mizo Túró Rudi with 0% added sugar is now available in shops. This dairy snack is a really light treat, so that anyone can enjoy it even when following a...
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(HU) Hey-ho 1 literes, dobozos gyümölcslé
We have added two exciting new flavours to our product portfolio: exotic and unique dragon fruit, and refreshing lemon-lime. The products also got a new packaging, with the introduction of...
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Renewed Tomi laundry detergents
Thanks to the effective formula, renewed Tomi laundry detergents deliver extra strong performance against stains already from 20°C, and they make large quantities of dirty clothes clean and fresh by...
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Kalinka in pocket-sized bottle 0,1 l
The latest product in the Kalinka portfolio is now available in shops! Kalinka is the purest premium vodka, which we make according to the classic vodka distilling traditions, and it...
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Viwa Vitamintea with organic tea
Being one of Europe’s leading vitamin water brands, we set a new goal for 2023: taking the popular ICE TEA product category to new heights, giving consumers more than the...
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Survival strategies
This year’s subtitle of the conference series “My love for trade marketing” was “Survival strategies”. The participants searched for answers to the challenges caused by inflation and the crisis with...
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The Syngenta IDEAL melon won a silver medal at the Fruit Logistica exhibition
Syngenta’s product was awarded for the third time in a row at the Fruit Logistica international exhibition. After the YOOM dark cherry tomato* in 2020 and the ISTEM cauliflower specialty...
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Is potato milk the new dairy alternative?
Two new brands are aiming to replace cow’s milk with potatoes, creating foods that rival traditional cheeses and dairy products. Vegan cheese has been around for a while. They are...
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They are developing vegan salmon fillets and crab cakes
Two Canadian startups will get government help to further develop the technology needed to produce the next generation of vegan seafood. Toronto-based startup New School Foods has received funding from...
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Magyar Vajkrém dairy spread
Magyar Vajkrém dairy spread products are made from selected ingredients and are based on an original recipe. All products under the brand are made from milk exclusively produced by Hungarian...
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Johnnie Walker Red Label with two glasses and Johnnie Walker Black Label + 2 mini
Get ready for the winter holidays with Johnnie Walker this year, give your loved ones Johnnie Walker in a gift box as a Christmas present. In stores look for Johnnie...
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Unicum Riserva gift box
After 6 years, the Unicum Riserva gift box went through a complete renewal, in terms of both structure and look. Strengthening the super-premium character further, Unicum Riserva is presented in...
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Gyermelyi Integrale products
Gyermelyi Integrale products are made from premium quality, whole durum wheat groats made by the company. Thanks to the selected ingredients and cutting-edge production technology, our whole wheat pasta is...
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Nature Box Hair Butter 4 in 1 Avocado hair mask
Natural hair care at a new level, with the new Nature Box Hair Butter 4 in 1 Avocado hair mask! This deep repair hair mask is the perfect choice for...
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Lacikonyha bean goulash with pinched noodles
Lacikonyha’s latest convenience soup is here, with home cooking style spicing! Our bean goulash is made with premium beef, red beans, delicious pinched noodles and selected dried vegetables, topped off...
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HERZ Grilled Ham
The latest product in our cooked ham range is HERZ Grilled Ham. It is made from selected, premium quality pork thigh meat, with mild smoking and oven grilling. Its harmonically...
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Pickwick Fruit Fusion fruit and herbal tea is here, with ginger, Indian lemon balm and the taste of lemon
Pickwick Fruit Fusion fruit and herbal tea is here, with ginger, Indian lemon balm and the taste of lemon. Spicy ginger and the combination of herbs and vitalising Indian lemon...
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Pöttyös Túró Rudi with Szatmári plum jam and without added sugar
Dairy snack Túró Rudi made with Szatmári plum jam and sweetener, without added sugar. The product can form part of a diverse and balanced diet, as a source of protein...
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Although not an FMCG innovation, this taxi is impressive! (Video)
On the one hand, a fully self-driving, driverless taxi, on the other hand, maximum citizen control! And all this in China! In this video, the driverless taxi arrives at the...
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Ariel PODS washing capsules are now available in cardboard boxes
Ariel also introduced its revolutionary new ECOCLIC® cardboard box in Hungary. The new cardboard packaging is FSC-certified and thanks to its pioneering technology, it is easy for everyone to use...
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Kotányi “Secrets of” spice mixes for dips
Kotányi “Secrets of” spice mixes can help you cook authentic international dishes in your home. This autumn 3 new products are added to the selection, which we have developed for...
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GALLIO breaded turkey meat balls
GALLIO breaded turkey meat balls are really unique in the market, as besides the plain version, they are now also available in the refrigerators of stores with two types of...
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Vadkonyha ready-to-eat game meat range
Before this product, there was no chilled ready meal made of game meat available in the market. Its greatness lies in its simplicity, as it can be prepared in a...
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VALDOR ZOO chicken breast fillet
VALDOR ZOO chicken breast fillet was inspired by the ZOO, which is always an exciting and fun place for children, who love animals. The product is characterised by exceptionally high...
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Pek-Snack margherita pizza
A brand new, wallet-friendly specialty from Pek-Snack, the all-time favourite margherita pizza! Pizza dough baked to be crispy, creamy tomato sauce and delicious spices meet in this product, which is...
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