Innovations

Topjoy soft drinks – carbonated and canned

The popular fruit juice brand of young consumers now rolls out a fizzy drink product in aluminium can packaging! Topjoy consumers prefer special flavours and this is reflected in the...

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Nestea Zero

With its refreshing fruit flavour, NESTEA offers perfect relaxation any moment – the product is now available in lemon and peach flavours in zero sugar version too! With its refreshing...

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Gierlinger’s premium bacon

The latest product in the Gierlinger’s premium bacon range is available in 100g format too. Beech wood smoked, sliced bacon without cartilage, aromas or artificial flavours, marketed in protective atmosphere...

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(HU) Purina FELIX Tasty Shreds

In April a new product range debuts in the FELIX wet cat food portfolio. Our new innovation is called Tasty Shreds and it contains soft shredded bites made using a...

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Maggi sauces in glass jars

MAGGI sauces in a glass jar are made of sun-dried tomatoes, and they are the perfect choice on a busy weekday for making tasty dishes quickly. The portfolio contains the...

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Ruby chocolate Magnum

Ruby chocolate is made of very special Ruby cocoa beans. These cocoa beans are characterised by a natural pink colour, so the chocolate made from them is pink too. Its...

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Tidbit – jelly sponge cake

Tidbit is a one-of-a-kind product, the perfect combination of jelly and sponge cake, covered with a thick layer of milk chocolate. It is the ideal solution when one is hungry...

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Aquarius functional water

Functional water is mineral water that contains added micronutrients too (e.g. minerals, vitamins, etc.) and flavours. Water that hydrates the body, vitalises the mind and the body, and provides consumers...

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Roshen Wafers

In Roshen Wafers there is 75 percent filling and 25 percent wafer, so the wafer bar is light, crispy and rich at the same time. It is the perfect choice...

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Borsodi Hoppy

A combination of easy-drinking lagers and strongly hopped top-fermented beers. Thanks to the stronger presence of hop, the beer isn’t only bitter but especially aromatic as well. Contacts: Borsodi Breweries...

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New Fuzetea flavours with antioxidants

New Fuzetea flavours: green tea with blueberry and jasmine, antioxidant and added zinc, and white tea with sea buckthorn and ginger, antioxidant and added zinc. Contacts: Coca-Cola HBC Magyarország Kft....

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Monster Pipeline Punch

Monster Pipeline Punch is a mixture Hawaii’s tastiest fruits – passion fruit, orange and guava meet our famous Monster taste. Just like the wave the product got its name from,...

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The Panyolai Szilvórium Zrt. launches a high-grade distillate suitable for disinfection.

In view of the situation caused by the coronavirus epidemic, the Panyolai Szilvórium Zrt. is marketing a high proportion (70% V/V) of mixed fruit distillate and pálinka suitable for disinfection....

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Extrakomlós újdonság a Borsoditól

Idén a Borsodi Sörgyár egy igazán új termékkel szerette volna megörvendeztetni a hazai sörkedvelőket, az eredmény pedig még talán a sörfőző mestereket is meglepte. Ez az izgalmas ízvilágú, de mégis...

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The latest Óvatos Duhaj has been released, this time Soproni is renewing with Raspberry Ale

The seventh Óvatos Duhaj has arrived, another fruit-fermented product being added to Sopron’s beer specialties. Raspberry flavor, which is very popular in Hungary, was chosen by the brewer to surprise...

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Ízmester liquid spice marinades

Ízmester liquid spice marinades brig new flavours and diversity to the barbecue season. The product is available in 5 exciting flavours – each one is a ready-to-use liquid spice cocktail....

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Pécsi Radler renewed

Pécsi Brewery has renewed its Radler product range. The new design perfectly suits Hungary’s oldest brewing company, but at the same time has a fresh and modern style. Contacts: Best...

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(HU) Zewa prémium háztartási papírtörlő család

The new products in Zewa’s premium kitchen roll range are stronger than ever before and absorb 50 percent more liquid than earlier variants, thanks to the new Power-X structure. Each...

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Magnesia Red flavoured mineral water

There is a new flavoured mineral water portfolio in the Magnesia range, called Magnesia RED. Magnesia RED is marketed in attractive 1.5l red bottles and is available in four flavours:...

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New HERZ hams

New HERZ hams have 95-97 percent meat content, and they are free from flavour enhancers, colours, gluten and lactose. They are available in bigger, 150g format than before. As a...

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(HU) Apenta+

The latest, sugar-free variants from the Apenta+ functional drink range contribute to the strength of the immune system and the healthy functioning of the body. Apenta+ POWER C 1000mg Vitamin...

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Topjoy

This year we are launching three new flavours in Topjoy bottle: tangerine for those who like citrus flavours, forest fruits for consumers who prefer berry flavours and blue grape especially...

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BALATON to freely enjoy

BALATON Bumm products received an explosive new look at the end of 2019, and in 2020 the portfolio expands further with an uncoated bar, with which consumers can freely enjoy...

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Apenta Vitamaxx Zero

Exciting new flavours from Hungary’s market leader flavoured mineral water brand. Apenta Vitamixx contains added vitamins, and in line with the current health trends the 2 variants are sugar-free. ZERO...

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Soproni Óvatos Duhaj Raspberry Ale

Soproni Óvatos Duhaj Raspberry Ale is an unfiltered, top-fermented beer specialty. Its balanced taste is the result of fermenting ale type beer together with delicious raspberry juice. Made of 100-percent...

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KITKAT Gold

The breaks in 2020 will be made special for KITKAT Four Finger lovers by a premium bar with white chocolate and caramel; the new product appears on store shelves in...

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The KITKAT Gold is first available in Hungary in Europe.

We have become accustomed to the fact that every year Nestlé surprises Hungarian consumers with new premium chocolate variants. So two years ago, KITKAT made from a special Ruby cocoa...

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Hajdú lactose-free grill cheese

Here is the long-awaited new product in Hungary’s leading grill cheese range! The new cheese is the perfect choice for both lactose-sensitive cheese lovers and those on a weight-loss diet:...

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Sága turkey salamis and snacks (in two varieties)

Sága turkey salami and snack products are of high quality, and they can bring diversity into a category that is dominated by pork. Their special taste is the result of...

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New NIVEA Q10 Power facial creams

With the passing of time, the protective function of facial skin reduces, metabolism slows down and the skin gets dry. NIVEA’s new anti-wrinkle product range offers a solution to this...

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