Events

Gateway to world trade

The Global European Food Industry Event of ECRM to be held between 9-11. March in Budapest is intended to help trading enterprises and suppliers in making contact. ECRM helps the...

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Super year ahead following a good year

The main topic of the event was the new way of thinking in commerce with 82 lectures delivered by over a hundred presenters. Rewe is the third largest retail enterprise...

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Nielsen: ways to be different

A presentation about consumer expectations in retail was held by Sabine Schnell, director of Nielsen retail services in Germany. Retailers in the future will try to be distinctive compared to...

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Gloom ahead for retailers

The atmosphere was not really optimistic at the annual conference of the National Association of Retailers. Recession is felt in practically all segments of the retail business. According to Péter...

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Week dedicated to packaging in Düsseldorf

The largest Interpack exhibition of all times is to be held between 24-30 April 2008 in Düsseldorf. Interpack Processes & Packaging 2008 will occupy the entire area of the Düsseldorfi...

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BioFach in Nuremberg: food, wine and body care

Visitors from Hungary are among the 10 largest groups among visitors from 112 countries to the exhibition. The number of Hungarian exhibitors has been around 30 for the past six...

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21 countries represented at IFE FOODAPEST

220 exhibitors from 21 countries attended the first IFE FOODAPEST exhibition held between 20-22. November 2007. This was the first event organised jointly by HUNGEXPO Zrt. and MONTGOMERY International Ltd....

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Business Days 2008

The Business Days 2008 conference is to be held jointly by Trade magazine and Lánchíd Klub again between 24-26. September this year, in Hotel Pelion, Tapolca....

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Fruit Logistica Berlin with Hungarian Exhibitors

The Hungarian Agrar Marketing Center donated 14 Hungarian fruit and vegetable growers and traders to be present on the exhibition. Around 2,000 exhibitors from 70 countries present – 45,000 top...

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Winter Fruit Festival at Europark

The exhibition between 28 January – 10 February shows gigantic sculptures from fruits.  The visitors can see the small Taj Mahal, imagened in fruit or a giant tea pot. After...

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Gerbaud corner, healthy, new bread at UKBA

15th International Trade Fair for Confectionery, Bakery and Gastronomy on 3-5 February 2008 at HUNGEXPO Budapest Fair Center. The nearly 12000 visitors proved that the trade is open for novelties,...

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Only one week to 5th Wine tourism Summit

The visitors of the event on 24th January meet leader of 30-40 Hungarian winery in the House of Hungarian Wines. It is the 5th opportunity for wineries, wine houses and...

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Hungarians at the International Green Week Berlin

The 73th exibition, representing all areas of the food industry, agriculture and horticulture, will take place from January 18 to 27. Typical Hungarian food products will be offered there too....

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The POPAI Village at EuroShop

EuroShop 2008 in Dusseldorf, Germany, Feb. 23 to 27, is one of the world's most significant exhibitions for our industry. During which, POPAI is sponsoring the POPAI Village. Five days...

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II. Campari Miss Catering and Beauty

Five girls qualified herself for the finals on 10 December at Kameleon Club.  Women working in catering could apply for the competition trough internet. 12 girls had to show themself...

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Changes at Innoval – Alimentaria 2008

The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there.   For the first time in its ten-year history, this edition...

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Building loyalty without damaging brands

Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...

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United against illegal trade!

This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...

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Let’s go to Romania!

Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...

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Against the tide with innovation

A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...

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What everybody think they know best

Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...

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Reaching the limits of growth

This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...

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Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...

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EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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Things to change in stores

Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...

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New concept for the perfume department

Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...

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Digital communication is the future

Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...

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