Company and Personal News

Investor of the year in Samokov – Billa Bulgaria

The Austrian hypermarket chain opened its 26th store in Samokov last year in November, in the city with 30,000 inhabitants, the investment enriched the 5,3 million euros. Billa Bulgaria opening...

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Surpassing sales in Latin-America and Europe

Whirlpool Corp. said its fourth-quarter profit climbed to USD 187 millions, helped by its Maytag acquisition and an improved product mix and the weak dollar.   Quarterly revenue grew seven...

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International Boost Sweetens Wrigley Sales

The Chicago-based company's fourth-quarter profit totaled $155 million, or 56 cents a share, for a dime-a-share leap vs. last year.Revenue got pushed 16.4% higher to a better-than-expected $1.42 billion, primarily...

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Two digits growth at Coca-Cola Beverages Hungary

The company increased its market shares and get now 20 pct, one third of the sales came from the new products.   The growth is thank to the fact too,...

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Imperial Tobacco's Altadis takeover offer

UK's Imperial Tobacco Group pays 50 eur per Altadis share, valuing the manufacturer of Gauloise and Fortuna cigarettes at 12.8 bln eur.   The board of the Franco-Spanish company Altadis...

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Mihaly Hardy leaved Tesco

The specialist was the retail chain's communications director since 2006, former he worked 20 years as television reporter, editor and news director. There is no news about his successor at...

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Unilever Acquires Leading Russian Ice Cream Company Inmarko

The acquisition will further strengthen Unilever's position as the world's number one ice cream business. It will also strengthen Unilever's portfolio and competitive position in Russia, one of its priority...

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Tesco opened a new front in the ongoing supermarket price war

In a sign that the discounters' growing popularity is starting to concern Tesco, the retail giant will start to match Aldi and Lidl's prices on over 2,000 product lines. Aldi...

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Burger King Keeps Rising

Worldwide same-store sales, or sales at locations open at least a year, rose 4.5 percent.Americas second burger chain said its second-quarter – ended on 31 of December 2007 – profit...

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Aldi to open in February

According to market informations giant adcampaign starts in February, but the news is not fixed by the company, it never promotes the store openings.  It is unkonwn how many stores...

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dm to start in Bulgaria 2009

The local dm stores will have an area of 400-450 sq m and could be housed in large-scale shopping centers. dm Drogerie Markt, the Austrian retailer of household medicinal supplies,...

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Mondi to develope in Poland

International paper and packaging manufacturer, Mondi investes €305-million Swiecie. The company comannounced in a statement that its new lightweight recycled container-board machine would be situated at its Swiecie mill, in...

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Sodexho Alliance renamed Sodexo

The evolution of the brand shows the grow and progress to become the premier global outsourcing expert.   France based contract caterer and facilities company Sodexho Alliance has been renamed...

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Beer at higher level

The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...

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Pápai Hús opening new wholesale outlet

Pápai Hús Zrt. has opened a wholesale outlet in Budapest. They do deliveries in and around Budapest at favourable rates....

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Active year for Reál

Many Reál stores were opened in Budapest last year, including the first Prémium Reál Élelmiszer supermarket in Lurdy ház, but the number of stores outside the Budapest region also increased....

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Police station in Tesco

A small police station has been set up in the Szolnok Tesco hyper market. Tesco intends to develop a similar co-operation with police forces elswhere, as well. n...

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Coop-Christmas for children

Fifteen hundred children attended the Christmas party held by Tisza-Coop Zrt. on 21. December in Tiszaliget. Tisza-Coop Zrt. is a regional purchasing centre of the Coop group which has already...

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Constantly high SPAR standards

Private label products in the premium category, many new stores and the quality Hungarian poultry trademark are all things acquired by SPAR in 2007. – The decrease in real incomes...

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Cheese promotion dedicated to the number 3

Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...

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Dreher saving energy

The opening ceremony for the new bio-gas and water purification plant of Dreher Sörgyárak built for HUF 0.5 billion was attended by Dr. Gábor Fodor, minister of environmental policy and...

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„Tour de Tesco” continuing

The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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Investment into packaging by Hungerit

Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...

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Answer:

The general perception of ice creams in Hungary is that they are not very healthy. However, according to research conducted by Algida in Hungary, ice cream consumption does not have...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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Cheaper RFID with new platform

The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...

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The Lidl philosophy

Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...

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