Company and Personal News
4 in1 voucher from Sodexho Pass
Date: 2007-01-31 08:00:00
Sodexho Pass Hungária Kft. has appeared with a universal gift voucher in the market. Vouchers issued up till now could be used in four areas: electronics and home equipment, books...
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New warehouse for Lekkerland
Date: 2007-01-31 08:00:00
Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...
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4 new tools in the IMIGe portfolio
Date: 2007-01-31 08:00:00
IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...
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Wincanton web site with case studies
Date: 2007-01-31 08:00:00
In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...
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Metro stores to be remodelled
Date: 2007-01-31 08:00:00
The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...
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Everything about palinka
Date: 2007-01-31 08:00:00
The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...
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Sweeties for our eyes
Date: 2007-01-31 08:00:00
Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...
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Aldi will not stop before 400
Date: 2007-01-31 08:00:00
According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...
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Strategy based on three pillars
Date: 2007-01-31 08:00:00
Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...
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23 million collected by Reál in two months
Date: 2007-01-31 08:00:00
This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...
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Butter cream as seen by IMIGe
Date: 2007-01-31 08:00:00
A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...
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HoReCa clients with stars
Date: 2006-11-20 08:00:00
Hotels and restaurants are major customers of the retail trade. Being able to purchase everything in one place and in the appropriate quality is quite natural for them. – What...
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New sales manager for Sara Lee
Date: 2006-11-20 08:00:00
József Cserfai (39) is the new sales manager of the Coffee and Tea Retail Division of Sara Lee Hungary Zrt. The new sales manager graduated at the College of Foreign...
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Success of baristas from Sara Lee
Date: 2006-11-20 08:00:00
Three out of the first five places went to baristas sponsored and trained by Sara Lee Hungary Zrt., market leader in coffee and tea, at the Hungarian Championship of Baristas....
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He has chosen soft drinks
Date: 2006-11-20 08:00:00
Sandor Baja has become the export director of Eckes granini GmbH & Co KG, his responsibilities being foreign sales in France, Austria and Germany. Previously he had been marketing director...
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Vénusz, goddess of the kitchen
Date: 2006-11-20 08:00:00
1952 – Stalinism is still raging in Hungary when the first bottle of Vénusz cooking oil comes off the production line. How such a name could be chosen in those...
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The same company, but the task bigger
Date: 2006-11-20 08:00:00
Aldo Siegrist has been appointed managing director of Nestle Hungaria Ltd. He has been working for the company for a long time, and has learnt that every new position brings...
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The First Hungarian at the top of Coca-Cola Company
Date: 2006-11-20 08:00:00
The board of directors of Coca-Cola Hellenic Bottling Company (CCHBC) has appointed Jozsef Tarsoly managing director as from August 15, with full business responsibility for the company in Hungary. “I...
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Based in Budapest, working internationally
Date: 2006-11-20 08:00:00
Dezso Visi, the new sales and marketing director of LLP Budapest started his career developing software, later worked as sales director as well as business development director. Although LLP’s offices...
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Hazardous flakes
Date: 2006-11-20 08:00:00
The Ministry of Agriculture has banned Lidl Magyarorszag Kereskedelmi Bt. from marketing its cinnemon flavoured breakfast flakes sold under the name Little Man Zimtinos Cinnamon, since the level of kumarin...
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HUF 30 million donation from dm
Date: 2006-11-20 08:00:00
Dm Hungary has collected over HUF 19 million during its half year campaign concluded on 30. September with its „Erezd jol magad!” packages and „egeszsegforintos” products. Having rounded this figure...
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Wincanton expanding capacity
Date: 2006-11-20 08:00:00
2006 has been a year of growth for the Hungarian venture of Wincanton. Sandor Udvarvolgyi, director of the company told journalists, that their storage capacity has increased by 6.400 square...
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Univer Magyar Izek awarded Grand Prix
Date: 2006-11-20 08:00:00
The Univer Magyar Izek product line of Univer Products Zrt. Was awarded a Grand Prix at the 2006 Hungarian Products Grand Prix competition. The company also received a special prize...
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Visitors’ centre opened in Agard
Date: 2006-11-20 08:00:00
The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...
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SuperShop expanding
Date: 2006-11-20 08:00:00
The SuperShop loyalty program recruited new participants at the Adidas-Samsung Streetball events in Budapest, and other cities. Everybody who filled out the the application form for the SuperShop card was...
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