Company and Personal News

Dreher beers get Monde Selection Awards 2008

Every 6 nominated product of Dreher has done well, four of them got „Grand Gold Medal”, two won gold medal.   The Monde selection Awards 2008 held in Belgium, has...

Read more

Atradius credit insurance to built new collections firm in Hungary

Atradius Collections, part of the Atradius Group, continues its rapid expansion with investments in its international presence. Over the last seven months, the dedicated business-to-business collections company has opened new...

Read more

New mystic website by Magnum

Thanks to the last years' succes Unilever's Algida section build a new, more complex, more interactive website together with HPS Group on-line group.   The www.magnumcsokimisztikum.hu website carry back the...

Read more

IMIGe to change its management

After 8 years Zsolt Dunavolgyi former sales and marketing director leaves the company, for a short periode his work will continoue by CEO Tamas Gady Kayser. From midle of Mai...

Read more

Agents to uncover thieving employees in the Czech Republic

Food and electronic retail chains as well as other companies often hire special agents to help uncover thefts committed by their own employees.   According to British Center for Retail...

Read more

Successful 1Q in 2008 at Zwack

Company has a stabil, 5.6% growth in brutto sales and a 6.5% in netto sales. Domestic sales increased in premium and commers segment thanks to the early Eastern. The export...

Read more

(HU) Futóversenyeket támogat a Storck

...

Read more

SAP's profit fell down

The net profit in the January-March period fell 22 percent to 242 million euros ($376.82 million) from 310 million euros a year earlier.   Software maker SAP AG said Wednesday...

Read more

Dreher supporting tomorrow’s entrepreneurs

A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...

Read more

Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

Read more

Energy for Talmácsi from Coca-Cola

Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...

Read more

Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

Read more

Competition to encourage outdoor activities

drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...

Read more

AXE3

AXE3 – Mix in order to get noticed! The essence of Axe3 is that two aerosols with different fragrances are packaged together, which should be used simultaneously to get a...

Read more

Revenues up by 20 per cent for SIÓ-ECKES last year

The net revenues of SIÓ-ECKES Kft. were up by nearly 20 per cent last year and reached HUF 17.6 billion in 2007. They continue to remain the market leaders in...

Read more

Kalinka Premium Vodka

Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...

Read more

Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

Read more

Why was it important for your company to be among the first signatories of the Declaration?

Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...

Read more

Honour for Péter Feiner from Austria

Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...

Read more

Coffee with art

Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...

Read more

News

Two recommended places. Main Cities of Europe 2008 has recently been published by Michelin, with 41 cities in 20 countries. Náncsi Néni and Segal are the two Budapest restaurants included...

Read more

Less carbon dioxide from Nestlé

Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...

Read more

New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

Read more

Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

Read more

You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

Read more

Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

Read more

Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

Read more

Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

Read more

Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

Read more
Oldal