Company and Personal News

Cornexi under liquadition

According to company's CEO the situation is hopeful, there are talks between the Cornexi's mill industry unit and the creditors.   The insolvent part of the company was separeted in...

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Dreher beers get Monde Selection Awards 2008

Every 6 nominated product of Dreher has done well, four of them got „Grand Gold Medal”, two won gold medal.   The Monde selection Awards 2008 held in Belgium, has...

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Successful 1Q in 2008 at Zwack

Company has a stabil, 5.6% growth in brutto sales and a 6.5% in netto sales. Domestic sales increased in premium and commers segment thanks to the early Eastern. The export...

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Atradius credit insurance to built new collections firm in Hungary

Atradius Collections, part of the Atradius Group, continues its rapid expansion with investments in its international presence. Over the last seven months, the dedicated business-to-business collections company has opened new...

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New mystic website by Magnum

Thanks to the last years' succes Unilever's Algida section build a new, more complex, more interactive website together with HPS Group on-line group.   The www.magnumcsokimisztikum.hu website carry back the...

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IMIGe to change its management

After 8 years Zsolt Dunavolgyi former sales and marketing director leaves the company, for a short periode his work will continoue by CEO Tamas Gady Kayser. From midle of Mai...

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Agents to uncover thieving employees in the Czech Republic

Food and electronic retail chains as well as other companies often hire special agents to help uncover thefts committed by their own employees.   According to British Center for Retail...

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(HU) Futóversenyeket támogat a Storck

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SAP's profit fell down

The net profit in the January-March period fell 22 percent to 242 million euros ($376.82 million) from 310 million euros a year earlier.   Software maker SAP AG said Wednesday...

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Less carbon dioxide from Nestlé

Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...

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New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

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Trendy glass bottle is tall and thin

According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...

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Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Univer expanding in Kecskemét

The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...

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Owner of IMIGe in the Ukraine

POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...

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Dreher supporting tomorrow’s entrepreneurs

A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...

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Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Energy for Talmácsi from Coca-Cola

Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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Competition to encourage outdoor activities

drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...

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AXE3

AXE3 – Mix in order to get noticed! The essence of Axe3 is that two aerosols with different fragrances are packaged together, which should be used simultaneously to get a...

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