Company and Personal News
New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Here is the liver sausage, where is the liver sausage?
Date: 2009-08-27 08:00:00
The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...
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New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
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Superbrands makes you more attractive
Date: 2009-08-27 08:00:00
Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...
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Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
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Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
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Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
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Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
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Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
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Electronic shelf labels in Tesco’s Budaörs store
Date: 2009-08-27 08:00:00
In the summer, Tesco replaced more than 44,000 shelf labels to electronic ones in its Buadörs store. The new labels are in wireless connection with the store’s computerised retail system,...
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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New player on the energy drink market
Date: 2009-08-27 08:00:00
A ”seductive” brand arrived at Hungary: the Playboy energy drink. It has been adapted to European taste and real ginseng, guarana, damiana and shizandra are among its ingredients, informs the...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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Tesco donated clothes to charity
Date: 2009-08-27 08:00:00
Tesco-Global Áruházak Zrt. donated HUF 35 million worth of clothes in July to social welfare institutions and families in need. From its 95 hypermarkets, the chain regularly collects the products...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Apenta competition finishes
Date: 2009-08-27 08:00:00
Maspex Olympos Kft.’s 9-week competition has finished. More than 100,000 envelopes were sent in and a 4-person family holiday at Siófok’s Hotel Azúr was drawn each week. The main prize...
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Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00
Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...
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Vianni ABC stores are opening
Date: 2009-08-27 08:00:00
Besides the already opened stores, there are more than 10 inquirers concerning the new Vianni ABC chain. A growing demand from the retailers’ and consumers’ side resulted in opening the...
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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
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New managing director at ProgAdat
Date: 2009-08-27 08:00:00
From July 2009 33-year old Tamás Till is the new head of ProgAdat Kft. His task is to set up a new company structure and strategy that would offer innovative...
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”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00
After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...
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Stores opening
Date: 2009-08-27 08:00:00
City Spar, Szeged Open: 25 June Chain: City Spar Store space: 264 m2 SKU: – Spar, Ercsi Open: 2 July Chain: Spar Store space: 938 m2 SKU: – Tesco, Sárvár...
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School supplies catalogue by INTERSPAR
Date: 2009-08-27 08:00:00
From 13 August until 9 September, INTERSPAR stores help consumers in buying school supplies with a 24-page catalogue, inside which a Disney promotion campaign offers the chance for three families...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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The last Plus shop had been rebuilt to Spar
Date: 2009-08-27 00:05:10
The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...
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Auchan launches hypermarket price comparison site
Date: 2009-08-27 00:05:00
Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...
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