Company and Personal News

Ripp-Ropp worth exhibiting

Processed poultry, pork and beef was presented under the Ripp-Ropp brand, at the stand of Mar-Ne-Váll Kft. In the opinion of the owner László Markovits, they need to find export...

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Dreher looking for entrepreneurs of the future again

This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...

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New financial director for Heineken

Ákos Magyari was appointed the new financial director of Heineken Hungária Zrt. on 1. November. He had graduated at the Budapest University of Economics in 1995 and has worked for...

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Things learned by Metro-in Central and Eastern Europe

The first Metro stores in our region opened in Hungary and Poland in 1994. An account of the progress made since then has been given by Frans W. H. Muller,...

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Univer celebrating by launching new projects

Apart from various events, Univer is celebrating the 60th anniversary of its foundation by launching two major projects in 2008. A new production facility is being constructed by Univer Product...

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GS1 Roadshow in five major cities

The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...

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A Dutchman in Düsseldorf

Frans W. H. Muller (37) graduated at the University of Rotterdam, also obtaining an MBA. He joined the Metro subsidiary in the Netherlands in 1997. In 2002, he was elected...

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Towns sponsored by Heineken

A social responsibility project was launched by Heineken Hungária Sörgyárak Zrt. in October. The project is intended to provide support for towns where the brewery industry has its roots. Citizens...

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Excellent Hungarian Food in Spar chains

SPAR Magyarország Kft. has won the tender published by the Agricultural Marketing Centre for the in-store promotion of products using the Excellent Hungarian Food trademark. The campaign was launched on...

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Third in the world

Metro is the third largest retail company in the world after Wal-Mart and Carrefour, with 2,400 units world-wide in 31 countries and 270,000 employees....

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IMIGe turning into POS Media

IMIGe changed its name to POS Media Hungary in September. POS Media Hungary is a media holding established in 2007, where the English SAS is also a partner....

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News

Cheaper products boosting sales for Sainsbury. Sales of the third largest British retail chain were up by 8,4 percent (5,3 percent without fuel) in the second quarter ending on 4....

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New managing director for Hill and Knowlton

Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...

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Faith in ourselves instead of pessimism

Herman Verstraeten, the new CEO of Unilever Central Europe is back in the region after seven years in Russia. He sees tremendous progress compared to the situation seven years ago....

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Tchibo islands in Interspar

„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...

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Question:

My question for István Tivadar Szabó, CEO of Cerbona is: How do you see the market position of functional food in Hungary in the light of the sales strategies followed...

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Two stars and two innovations for Spar

Marcia Cross from Desperate Housewives will be the face of the new Splenid product line recently launched by Spar. This is the first time that Marcia Cross appears in an...

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Answer:

We are proud to be able to answer this question as one of the leading companies in the category of cereals. Functional food is one of the driving forces behind...

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Sporty gifts from dm

HUF 40 million has been donated to 40 schools by the dm drugstore chain for the purpose of buying sports equipment. The „Together for the joy of sport” project is...

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Same but different…

What does being “different” mean? The answer is our unofficial slogan: „Fast, quality-conscious, need-oriented”. Qualiroll is not the only company in the world selling bandage, film, paper for plotters, labels...

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TESCO working with new agencies

A consortium formed by B&P CSR management and NetAktív Kommunikációs Ügynökség has been contracted by TESCO-GLOBAL Áruházak Zrt. to develop and execute Corporate Responsibility (CR) and Public Relations (PR) strategies...

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HUNGAROPACK – for the 25th time

81 nominations have been submitted for the 25th HUNGAROPACK Packaging Competition by 40 organisations. The five nominations achieving the highest scores (awarded by a jury) have been awarded the HUNGAROPACK...

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Mórakert opening store in Budapest

A store was opened in Budapest by Mórakert Szövetkezet on 22. September, where fresh fruits and vegetables are available directly from the farmers. Gro-ceries, pasta and eggs are also sold...

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Cherry Queen Marcipán

We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...

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Stores opening

Spar, Szigetvár Open: 16 september Chain: Spar Store space: 702 m2 SKU: Több ezer Spar, Tiszakécske Open: 18 september Chain: Spar Store space: 902 m2 SKU: Több ezer Spar, Mezőkövesd...

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Coop Rally this year again

71 cars entered the third Coop Rally held this year. This race is an excellent tool for promoting excellent quality and safe Hungarian food. According to József Gráf, minister of...

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Dr. Oetker sütési hozzávalók

Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...

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Winter salami in prize winning packaging

An open design competition for packaging has been organised by Herz Szalámigyár Zrt. on the 120th anniversary of its foundation. The new packaging of their winter salami has been designed...

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Perfume and music in gyms

Mood Media has been contracted by Holmes Place International, an operator of premium category health clubs for providing background music in their entire chain. The agreement has been signed by...

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Knorr Ínyencek levese – Krémlevesek

The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....

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