Company and Personal News
Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
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Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
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Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00
Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...
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Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
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Linde cut costs by outsourcing
Date: 2010-07-06 08:00:00
Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...
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Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00
One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...
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Knowledge and dynamism for the food industry of the future
Date: 2010-07-06 08:00:00
Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...
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Magic pencils in Tesco stores
Date: 2010-07-06 08:00:00
Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...
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Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
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A guide that reads well
Date: 2010-07-06 08:00:00
Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...
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With excellent training programmes for the future!
Date: 2010-07-06 08:00:00
SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...
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Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
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The recipe for success
Date: 2010-07-06 08:00:00
With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...
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The distribution of Rézangyal will be strenghtened by a strategic partnership
Date: 2010-07-06 00:01:59
Under the agreement of Rézangyal Ltd. and Coca-Cola HBC Hungary Ltd., from the 5th of July, beside the 11 tastes of Rézangyal Classic Selection, Coca-Cola HBC became the exclusive distributor...
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Penam can obtain Multi bakery and Ceres Bakery Inc.
Date: 2010-07-06 00:00:58
Penam can obtain all shares of Multi bakery and 100 percent control over the Ceres Bakery Inc. – decided the Competition Authority (GVH). The dominant Czech firm, the Penam produces...
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New commercial manager at Friesland
Date: 2010-07-06 00:00:25
Commercial manager change will take place at Friesland Campina Hungária Zrt. The current commercial manager, Sípos Judit leaves the company from the 1st of August. She will be replaced by...
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Danone: “Together for the Children”
Date: 2010-07-05 00:01:00
The “Together for the Children” program, this year supports the construction of the Bakonybél Education Center, which financially supports the rehabilitation and healthy clinical nutrition of children with cancer for...
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Tesco and Öko-Pannon: joint roadshow for selective waste collection
Date: 2010-07-05 00:00:09
Tesco Global Stores Ltd. and the Öko-Pannon Non-profit Ltd. in the scope of a joint roadshow aims to raise awareness of the importance of selective waste collection. During the summer,...
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CBA and Procter & Gamble: köszi (thanks)
Date: 2010-07-05 00:00:07
“The heart of the community” (köszi) charity initiative program is a program created by CBA and the Procter & Gamble: Since 2006, the program supported the important goals of the...
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A new Tesco Express opened in Miskolc
Date: 2010-07-05 00:00:05
On the 2nd of June, a new Tesco Express store opened its gates in Miskolc, under 29 Széchenyi street – reports www.tesco.hu. Tesco Expresses are waiting their customers with much...
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Glass parts were found in the baby food of dm
Date: 2010-07-05 00:00:02
In Germany, two glass parts were found in two babylove bio baby dessert (yogurt and mixed fruit, from 7 months of age). As a precautionary measure the dm Ltd. recalls...
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Trigranit develops in Poznan
Date: 2010-07-02 00:01:21
The mostly Hungarian-owned TriGranit, the third biggest commercial real estate developer in Europe signs a contract with PKP Polish Railway Company to construct a transport and trade center. Along with...
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Szentkirályi’s new logistics center has been handed over
Date: 2010-07-02 00:01:02
The two patrons, Dr. Becsey Zsolt Secretary of State for Foreign Economic Relations and dr. Bábel Balázs archbishop of Kalocsa as well as Lezsák Sándor, vice president of the National...
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Red Bull Mobile to come
Date: 2010-07-02 00:00:02
Telenor markets three device and two subscription types in a marketing cooperation with Red Bull, the energy drink company. Telenor and Red Bull introduce together in Hungary Red Bull Mobile...
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Lánchíd Klub called on the companies to pool
Date: 2010-07-01 00:01:35
For the surviving families of natural disasters, resumption and claim adjustment carries tremendous difficulties. In case one becomes a victim under more modest circumstances, without savings and insurance, the tragedy...
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Possible shortage of potatoes – domestic production halves this year
Date: 2010-07-01 00:01:11
There might be problems both with the quantity and quality of this year’s potatoes. The greater part of the harvest will be less tenable partly because of the improper potato...
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Zwack closed down its financial year with a profit of two and a half billion forints
Date: 2010-07-01 00:00:05
On its general assembly, Zwack Unicum Plc. consented to pay a dividend of 1000 forints per share. Last year a dividend of 2300 forints per share was payed, the amount...
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British supermarkets are put in pawn by TESCO
Date: 2010-07-01 00:00:01
Nearly a billion pounds worth mortgage debentures have been issued by TESCO on its supermarkets in Great Britain. This is not the first such transaction and even the Hungarian subsidiary...
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Henkel won Walmart’s prize for the second time
Date: 2010-06-30 00:02:59
The American commerce giant, Walmart has given Henkel the Sustainability Award for the second time. As members of the international Walmart task forces, German, Central-American and North-American employees of Henkel...
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Danone attacks with ten-cent yoghurt
Date: 2010-06-30 00:02:25
Danone turns to the markets of developing countries, because it has exhausted the growth opportunities of wealthy countries according to the Wall Street Journal. The company therefore aims to conquer...
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