Company and Personal News

Innovation – the driving force behind growth

The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...

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Desire materialised

Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...

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Borsodi is still the market leading beer in Hungary

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

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Marketing communication switches from Off to On mode

In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...

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Linde cut costs by outsourcing

Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...

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Gramex participated in PLMA’s World of Private Label

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

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Knowledge and dynamism for the food industry of the future

Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...

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Magic pencils in Tesco stores

Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...

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Water polo players on a date with Theodora

From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...

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A guide that reads well

Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...

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With excellent training programmes for the future!

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

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Young Hungarian executive is the new head of McDonald’s Hungary

Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....

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The recipe for success

With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...

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The distribution of Rézangyal will be strenghtened by a strategic partnership

Under the agreement of Rézangyal Ltd. and Coca-Cola HBC Hungary Ltd., from the 5th of July, beside the 11 tastes of Rézangyal Classic Selection, Coca-Cola HBC became the exclusive distributor...

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Penam can obtain Multi bakery and Ceres Bakery Inc.

Penam can obtain all shares of Multi bakery and 100 percent control over the Ceres Bakery Inc. – decided the Competition Authority (GVH). The dominant Czech firm, the Penam produces...

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New commercial manager at Friesland

Commercial manager change will take place at Friesland Campina Hungária Zrt. The current commercial manager, Sípos Judit leaves the company from the 1st of August. She will be replaced by...

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Danone: “Together for the Children”

The “Together for the Children” program, this year supports the construction of the Bakonybél Education Center, which financially supports the rehabilitation and healthy clinical nutrition of children with cancer for...

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Tesco and Öko-Pannon: joint roadshow for selective waste collection

Tesco Global Stores Ltd. and the Öko-Pannon Non-profit Ltd. in the scope of a joint roadshow aims to raise awareness of the importance of selective waste collection. During the summer,...

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CBA and Procter & Gamble: köszi (thanks)

“The heart of the community” (köszi) charity initiative program is a program created by CBA and the Procter & Gamble: Since 2006, the program supported the important goals of the...

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A new Tesco Express opened in Miskolc

On the 2nd of June, a new Tesco Express store opened its gates in Miskolc, under 29 Széchenyi street – reports www.tesco.hu. Tesco Expresses are waiting their customers with much...

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Glass parts were found in the baby food of dm

In Germany, two glass parts were found in two babylove bio baby dessert (yogurt and mixed fruit, from 7 months of age). As a precautionary measure the dm Ltd. recalls...

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Trigranit develops in Poznan

The mostly Hungarian-owned TriGranit, the third biggest commercial real estate developer in Europe signs a contract with PKP Polish Railway Company to construct a transport and trade center. Along with...

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Szentkirályi’s new logistics center has been handed over

The two patrons, Dr. Becsey Zsolt Secretary of State for Foreign Economic Relations and dr. Bábel Balázs archbishop of Kalocsa as well as Lezsák Sándor, vice president of the National...

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Red Bull Mobile to come

Telenor markets three device and two subscription types in a marketing cooperation with Red Bull, the energy drink company. Telenor and Red Bull introduce together in Hungary Red Bull Mobile...

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Lánchíd Klub called on the companies to pool

For the surviving families of natural disasters, resumption and claim adjustment carries tremendous difficulties. In case one becomes a victim under more modest circumstances, without savings and insurance, the tragedy...

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Possible shortage of potatoes – domestic production halves this year

There might be problems both with the quantity and quality of this year’s potatoes. The greater part of the harvest will be less tenable partly because of the improper potato...

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Zwack closed down its financial year with a profit of two and a half billion forints

On its general assembly, Zwack Unicum Plc. consented to pay a dividend of 1000 forints per share. Last year a dividend of 2300 forints per share was payed, the amount...

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British supermarkets are put in pawn by TESCO

Nearly a billion pounds worth mortgage debentures have been issued by TESCO on its supermarkets in Great Britain. This is not the first such transaction and even the Hungarian subsidiary...

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Henkel won Walmart’s prize for the second time

The American commerce giant, Walmart has given Henkel the Sustainability Award for the second time. As members of the international Walmart task forces, German, Central-American and North-American employees of Henkel...

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Danone attacks with ten-cent yoghurt

Danone turns to the markets of developing countries, because it has exhausted the growth opportunities of wealthy countries according to the Wall Street Journal. The company therefore aims to conquer...

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