Company and Personal News
In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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New head for Nielsen customer relations
Date: 2009-07-01 08:00:00
Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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New managing director for SPAR
Date: 2009-07-01 08:00:00
As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...
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Caribbean atmosphere by Malibu
Date: 2009-07-01 08:00:00
The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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A Henkel innovation from 2050
Date: 2009-07-01 08:00:00
Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...
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Less garbage in Bőcs
Date: 2009-07-01 08:00:00
On 5. June, the top management and employees of Borsodi Sörgyár occupied the area surrounding the brewery to dispose of the heaps of garbage dumped illegally, collecting 20 m3 in...
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Home made refreshment
Date: 2009-07-01 08:00:00
SodaStream, the world leader in home made soft drinks has arrived in Hungary. They manufacture soda machines which allow us to make soda and soft drinks at home. Their products...
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„Thirsty for a prize?”
Date: 2009-07-01 08:00:00
A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...
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Kubu for health competition ending
Date: 2009-07-01 08:00:00
The Kubu for health competition organised by Maspex Olympos Kft. for primary schools has ended successfully. The objective has been to promote the consumption of fruits, fruit juice and vegetables....
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New company operating the Nyiregyháza mall
Date: 2009-07-01 08:00:00
Operation of the Nyíregyháza mall was taken over by SES Spar European Shopping Centers in April 2009. KORZO is the largest mall in the county with a floor space of...
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New Nespresso production facility in Avenches
Date: 2009-07-01 08:00:00
The second NESPRESSO Production and Logistic Centre has been opened by Nestlé in Avenches. The new, 400,000 square meter facility will have an initial annual capacity of 4.8 billion NESPRESSO...
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A rain of awards for Soproni
Date: 2009-07-01 08:00:00
Soproni, Soproni Szűz, Soproni Fekete Démon and Soproni Kinizsi received gold medals while Soproni 1895 received a grand gold medal at the Monde Selection competition on 1. June. Soproni Szűz...
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Captain Pöttyös waiting for kids again
Date: 2009-07-01 08:00:00
Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...
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Jászszentlászló team winning Nutrikid Olimpics
Date: 2009-07-01 08:00:00
The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...
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Over HUF 50 billion of revenues for local MARS subsidiaries
Date: 2009-07-01 08:00:00
Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...
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Tesco – Irish suppliers to worry
Date: 2009-07-01 00:04:00
Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...
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Tortellini Ltd. blocked due to contamination
Date: 2009-07-01 00:03:00
Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...
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Tesco and Fortis UK to form new partnership
Date: 2009-07-01 00:01:00
Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...
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The McCafé chain remains the market leader in Hungary
Date: 2009-06-30 00:21:40
The McCafé chain increased its turnover by 24.5 per cent in 2008, and maintained its market-leading position on the a domestic café market. 2.6 million guests were served in the...
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Seven-hour technical break at Tesco stores
Date: 2009-06-30 00:17:59
Because of the VAT change a technical transition will be required in the 24 hours open hypermarkets of Tesco. The stores will be closed between 23 pm on the 30th...
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Carrefour eliminates plastic bags in Spain
Date: 2009-06-30 00:05:00
French owned hypermarket chain Carrefour has decided to eliminate all plastic bags from their Spanish stores, and becomes the first large company to do so in this country. The use...
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Szentkirályi helps the storm victims of Szabolcs County
Date: 2009-06-30 00:02:00
Szentkirályi Mineral Water Ltd. joined the International Children's Safe Drinking Water program of Procter & Gamble and the to part of the donation, which aims to ensure the supply of...
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Woolworths' rebirth
Date: 2009-06-30 00:01:00
Woolworths was the largest retailer victim of the crisis in Great Britain, but now it will reborn as an online store. The company closed 807 retail stores in January and...
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The display resolution of STI won POPA prize in Poland
Date: 2009-06-29 00:22:00
The STI Group's Island-shaped solution for placement and suitcase of Lübbe won the POPA award which is the Oscar of the sales promotion sector. The STI – which has a...
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STI Petőfi Printing House Ltd. won two awards in this year's Pro Typographia competition
Date: 2009-06-29 00:18:00
STI Petőfi Printing House Ltd. enriched by two prizes on the tournament of high-quality printing products, the Pro Typographia professional competition. The packaging Szamos marzipan and Philips' static adhesive were...
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Budvar brewery – Increasing sales, decreasing profits
Date: 2009-06-29 00:03:00
Last year was the second best year ever, in the history for Czech Budvar brewery in terms of sales. Its profit however decreased due to the increasing production prices. Revenue...
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