Company and Personal News
German Aldi and Lidl face decrease of consumers
Date: 2009-12-07 00:01:25
Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...
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The Hungarian McDonald’s getting Greener during winter
Date: 2009-12-07 00:00:58
McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...
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The Spar and the Maltese Charity Service, issued ”Love cards”
Date: 2009-12-07 00:00:30
The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...
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Inspired by memories of the Nespresso
Date: 2009-12-07 00:00:15
For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...
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Hungarian Wine Marketing to get sources
Date: 2009-12-04 00:03:55
Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...
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Szentkirályi big drop package: “Gimme a five”!
Date: 2009-12-04 00:01:57
The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...
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Borsodi: individual coded SMS promotion
Date: 2009-12-04 00:01:05
As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...
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Weekend clothes Christmas Fair in the Tesco
Date: 2009-12-04 00:00:49
On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....
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Fanta: Grab a taste of Friday!
Date: 2009-12-04 00:00:21
Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....
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Strawberry Puppy and Honey Bunny
Date: 2009-12-03 08:00:00
We are in the middle of celebrating the 20th birthday of Hungary’s oldest discount chain. After the Korda-Balázs celebrity duo in 2008, this year the campaign is built around the...
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Riceland’s prize game continues
Date: 2009-12-03 08:00:00
As part of Riceland’s loyalty programme, from 1 July to 31 December the company had a prize game the first part of which is now over. One lucky buyer took...
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Fruit adventure in kindergartens with SIÓ VitaTigris
Date: 2009-12-03 08:00:00
Think healthy! Foundation and SIÓ-ECKES Kft. launched a programme for the little ones. The programme itself fits into the daily skill-developing activities in kindergartens and teaches children about healthy eating...
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Kambly celebrates its 100th birthday in Hungary
Date: 2009-12-03 08:00:00
LifeBrands Kft. is introducing the Kambly biscuit family, market leader in Switzerland, in January 2010. Three generations of family expertise, state of the art technology and 1st-class Swiss ingredients guarantee...
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Bonbonetti CEO awarded prize
Date: 2009-12-03 08:00:00
On 16 October, CEO of the Bonbonetti group, Sándor Sánta was awarded the 2009 World Food Day prize by FAO. The Bonbonetti group has already participated in several charity campaigns...
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Rio Mare has new distributor
Date: 2009-12-03 08:00:00
From 1 January 2010, Italian brand RIO MARE will be exclusively distributed by Infood 2000 Kft. of Győr. In cooperation with brand owner Bolton Alimentari, they are going to reintroduce...
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Tchibo celebrates with planting trees
Date: 2009-12-03 08:00:00
Tchibo celebrates its 60th birthday with planting 6 trees within the framework of its “Together for kindergartens” programme, making the environment more pleasant for the little ones. It is the...
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Social responsibility awarded
Date: 2009-12-03 08:00:00
Coca-Cola HBC Magyarország Kft. won the Social Responsibility prize at the Figyelő Top 200 Gala on 16 October. This year there were 24 applications for the prize. On behalf of...
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Café in a capsule
Date: 2009-12-03 08:00:00
Dolce Gusto has arrived to Hungary. The capsule coffee machine blends Krups technology with NESCAFÉ delight. Capsules are made from the finest ground and roasted Arabica coffee, fermented 1,000 and...
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The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
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dm chain develops steadily
Date: 2009-12-03 08:00:00
In 2008/2009 dm realised a HUF 63.7 billion turnover in Hungary (up 5.46 percent) and opened its 250th shop in October. In September 2009, they started building a new central...
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“Many retail companies would like to be in our place”
Date: 2009-12-03 08:00:00
Péter Boros, CEO of COOP Győr Zrt. was awarded the Klauzál Gábor Prize. Q: Could you list the most important steps in your career? A: I started out as an...
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Róbert Emmer at Senoble
Date: 2009-12-03 08:00:00
Róbert Emmer was appointed commercial director of Senoble Hungária Kft. in September. Previously he was domestic sales manager of Saga Foods for 9 years. He will be responsible for managing...
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VOSZ aims for government-level interest representation
Date: 2009-12-03 08:00:00
Besides celebrating, on Europe’s Day in Commerce complaints were also voiced: the sector mostly laid the blame on the government for the sector’s problems. We asked what the reasons were...
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New qualitative director at GfK
Date: 2009-12-03 08:00:00
From 15 October, György Becker is the new qualitative director of market research company GfK Hungária. Prior to joining GfK, the 54-year old psychologist worked for TNS Hungary as qualitative...
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New CEO at Kékkúti Ásványvíz Zrt.
Date: 2009-12-03 08:00:00
From 1 September 2009, Henrik Gotterbarm is the new CEO of the market leading mineral water company. He has been working for mother company Nestlé Waters for 15 years, prior...
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Six and a half million glasses of water for those in need
Date: 2009-12-03 08:00:00
As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...
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Together for a higher-level culture of wine
Date: 2009-12-03 08:00:00
Zwack Izabella Borkereskedés and WSET (Wine and Spirit Education Trust) International Wine Academy signed an agreement of cooperation in November. WSET helps Zwack in shaping the company’s wine portfolio, offers...
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2009, the year of changes at Mary-Ker
Date: 2009-12-03 08:00:00
All of Mary-Ker Kft.’s brand products were modernised and changed in the spirit of healthy eating, thanks to innovations in 2009. From October 2009, Mary-Ker Pasta Kft. produces and distributes...
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