Company and Personal News

Super brands on the Superbrands video

Hungary announces a tender entitled “The world of my Superbrands – my brandworld”. The task of the applicants is to make a 30-second video over their favorite brand. Anyone can...

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Tesco opened a hypermarket in Tiszafüred and a Tesco Express in Budapest

On the 18th of June, a three thousand square meters Tesco hypermarket was opened in Tiszafüred, while a two hundred square meters Tesco Express opened its doors in the Népszínház...

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Danone aims the first place in Russia

Danone will set up a joint venture with a local company in Russia. According to the plans, the company will play a leading role will in the dairy markets. The...

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Metro: four less stores in Germany

The German supermarket chain Metro closes four of its wholesale stores in Germany: Closes the Cash & Carry store in Halle, in Berlin-Pankow and Berlin-Marzahnban and sells the store in...

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46 tons of detergents from Unilever to the flood victims

Unilever helped the flood victims of Hungary with total of more than 35.5 tons of detergents and with 4 pallets of food. This is one of the largest amounts of...

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Törley: Another new international success

The 16th Sélections Mondiales Des Vins international wine competition was held in Quebec, Canada between the 26th and 31st of May this year. The expert judges this year juried 1836...

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The suppliers and customers of Bakó Hungária Kft. joined forces to help flood victims

The Bakó Hungária Kft. and its suppliers supplies the baking and pastry industry and the internal bakeries of the hipermarkets with raw materials. The company and its 14 largest suppliers...

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The Hungarian Food Bank Association distributes nearly 2,000 tons of food aid

The Hungarian Food Bank Association sends 1838 tonnes of long-term food in June 2010, in the scope of EU’s Food Aid Program, to about 380,000 persons in need. Most part...

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The STI group opened a new packaging plant in Romania

The western Romanian city of Kolozsvár became the home to the new new cardboard box factory of STI Group. While the production started in January 2010, the official ceremony took...

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SPRINTER – Confident growth, stable quality

The SPRINTER Courier Ltd. that was started as a Hungarian family business 13 years ago, achieved its best result in 2009. The packages on the domestic delivery market delivered by...

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NIVEA Creme: normal quality, brilliant design – for a limited time

NIVEA Creme, which is the first and original moisturizing cream, dazzles its fans with a sparkling design. NIVEA’s classic round shape universal cream simbolises the high quality and effective moisture...

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Peroni Nastro Azzurro: bottled Italian style

In the early sixties, mainly as the result of Fellini's films, the elegant Italian clothing came into fashionm all around the world, like sun glasses and the dolce vita lifestyle....

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NIVEA has become a HotBrand!

NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...

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Mobile laboratories examine organic products

Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....

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One million Forints went to Székesfehérvár

Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...

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Treasure hunting in METRO

The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...

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Czech meat industry company starts using Cryovac® packaging

Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...

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Let us buy Hungarian!

The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...

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New managing director at Dreher Breweries

From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...

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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!

This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...

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Tchibo wins Superbrands award

This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...

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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday

Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...

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Another gold medal for Demeter Winery

Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...

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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!

Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...

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Univer: funding the development of schools

On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...

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Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!

18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...

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Long lasting freshness for men

Henkel developed Fa Men 3D Protect deodorants for men who lead an active life. These deos guarantee a long lasting freshness in three dimensions: they reduce perspiration, neutralise body odour...

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Making gold with Házi Piros

Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...

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Liquid detergents of the future

After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...

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Intelligenr supply chain management

XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...

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