Company and Personal News

Kékkúti Mineral Water produces without final water rights permission

Since early June, the Kékkúti Mineral Water Co. produces without final water rights permission. According to the Káli Basin Environmental Association; that is unlawful, the company says it is not....

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Discount priced wine in the Tesco

Despite Tesco previously supported the government's fight against alcohol abuse, now the company sells bottled wines in its stores for only one pound. The price of the Bulgarian Silver Rock...

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Dr. Rose, the first private hospital of Budapest has been opened

In the heart of the city, in the 5th District the first private hospital of Budapest has been opened on the 1st of July. The main principle of the founders...

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The competition authority punished L`Oreal to five million

The competition authority punished L`Oreal to five million HUF, because the company could not prove the reality what was said in advertisements of three products. However, the Authority concludes that...

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Mádi László became the President of the Hungarian Brewers Association

Mádi László former MP of Fidesz fills the presidency of the Hungarian Brewers Association – reports the association. From July 2010 Mádi László will be the president of the association,...

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Greenpeace charge against global companies

Greenpeace in its latest report condemns many global companies, because they used to buy paper products from a company, that destroys Indonesian forests. Walmart, Tesco, Carrefour, Kentucky Fried Chicken, Hewlett...

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Henkel becomes a superbrand

Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....

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Play with Detki!

Detki’s first promotion game ended on 1 May 2010 when 10 weekends for 2 in Vienna were drawn. The biscuit company launched its new game straight away: its slogan is...

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Balaton: attack!

BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...

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New in-store opportunities in three CO-OP chains

POS Media Hungary signed an in-store media agreement with the CO-OP Star, CO-OP Szolnok and Mecsek Füszért chains. The company will also use a new in-store communication tool in these...

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Tesco launches nationwide waste collecting campaign

Tesco Hungary is a champion of selective waste collection, therefore from 11 June until 29 August 2010 they run a campaign for collecting PET bottles and aluminium boxes, in cooperation...

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Tchibo’s new commercial director

Attila Sófalvi is the new commercial director of Tchibo Budapest Kft. from 1 May 2010. The new executive is 37 years old and started his career at Nestlé Hungary. Later...

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Colgate-Palmolive’s new managing director

From 1 April 2010, a new managing director supervises Colgate-Pa lmolive’s business activity in Hungary: Péter Juhász returned from London where he worked as sales director of GlaxoSmithKline Consumer Healthcare....

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Responsible leaflet issuance in the spirit of sustainability

SPAR decided to substantially reduce the size of its weekly published INTERSPAR leaflets. This means that paper usage will be reduced by 800 tons and ink usage will diminish by...

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HELL capitalises domestically on its market success

HELL Energy expanded by 32 percent in 2009, realising a domestic sales revenue of HUF 2.8 billion – the company practically doubled its market share in Hungary. Presently Hungarian-owned HELL...

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METRO to build a unique Customer Academy in Hungary

The founding stone of METRO’s Customer Academy was laid at the end of June, near the company’s headquarters in Budaörs. With the 1,200 m² new complex METRO intends to offer...

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Successful Guinness record attempt with Irsai Olivér

Királyi Wine House and Cellar Museum organised ‘The world’s largest spritzer’ Guinness record attempt in Buda Castle’s Szent György Square. The 550-litre spritzer giant was made from Szent István Korona’s...

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Update is gaining momentum

Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...

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Health road show in INTERSPAR

SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...

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Innovation – the driving force behind growth

The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...

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Desire materialised

Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...

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Borsodi is still the market leading beer in Hungary

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

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Marketing communication switches from Off to On mode

In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...

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Linde cut costs by outsourcing

Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...

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Gramex participated in PLMA’s World of Private Label

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

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Knowledge and dynamism for the food industry of the future

Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...

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Magic pencils in Tesco stores

Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...

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Water polo players on a date with Theodora

From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...

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A guide that reads well

Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...

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With excellent training programmes for the future!

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

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