Company and Personal News
Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00
Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...
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Let us buy Hungarian!
Date: 2010-06-17 08:00:00
The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...
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New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00
From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...
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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00
This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...
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Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00
This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...
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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
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Another gold medal for Demeter Winery
Date: 2010-06-17 08:00:00
Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...
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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
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Univer: funding the development of schools
Date: 2010-06-17 08:00:00
On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...
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Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!
Date: 2010-06-17 08:00:00
18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...
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Long lasting freshness for men
Date: 2010-06-17 08:00:00
Henkel developed Fa Men 3D Protect deodorants for men who lead an active life. These deos guarantee a long lasting freshness in three dimensions: they reduce perspiration, neutralise body odour...
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Making gold with Házi Piros
Date: 2010-06-17 08:00:00
Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...
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Liquid detergents of the future
Date: 2010-06-17 08:00:00
After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...
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Intelligenr supply chain management
Date: 2010-06-17 08:00:00
XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...
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New directors at FrieslandCampina
Date: 2010-06-17 08:00:00
From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...
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MPL conquers the Internet too
Date: 2010-06-17 08:00:00
An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...
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Pedigree® Adoption Programme continues
Date: 2010-06-17 08:00:00
Pet food manufacturer MARS Hungary continues its programme for improving the conditions of dogs living in shelters. The revenues from Pedigree® product sales between 1 June and 30 November 2010...
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Renowned artists in the Hungarian jury of Henkel.Art.Award 2010
Date: 2010-06-17 08:00:00
Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...
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Question: Recently the 15-year old Hungarian Brand Association held its general meeting. A new president was elected: Tamás Ács, the managing director of Mars Hungary. How would you summarise the meeting, what do you expect from this year and what will you do first as president?
Date: 2010-06-17 08:00:00
Answer: My first task is to say thank you to all my fellow members for putting their trust in me. At the meeting we voted on the 2009 annual report...
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New executives in Borsodi’s management
Date: 2010-06-17 08:00:00
Borsodi Brewery’s former marketing director, Zsolt Mészáros returned to the post. He has recently been responsible for the HoReCa and Small Food channels in sales. Vladan Matić, the company’s new...
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The secret of good beer is in the pouring
Date: 2010-06-17 08:00:00
Soproni launched its Perfect Pouring programme, the aim of which is to make bars and restaurants comply with all the hygienic and pouring technology rules – which would evidently result...
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A new look and new content from Sága
Date: 2010-06-17 08:00:00
In 2010, Sága sports a completely new look: a more modern Sága logo will appear on packagings, which emphasise products’ premium quality. Selyemsonka will be available in Piquant and Bear’s...
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Tesco strengthens its team with a Hungarian executive
Date: 2010-06-17 08:00:00
As of 10 May, Viktor Jegesi is replacing Steve Reynolds in the marketing director’s seat of Tesco Hungary. Viktor Jegesi joined the Tesco team in 1997 and before his appointment...
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Clorox donation for flood victims
Date: 2010-06-17 00:00:05
The DunaPro Ltd, the Hungarian distributor of the Clorox brand, offered a significant amount of detergent products, to help the flood victims. The products provide a great help to the...
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Flood fundraising campaign in the Tesco stores
Date: 2010-06-16 00:01:02
Tesco helps the flood victims with fundraising cards. The country's largest retail will make simple and easy to donate for all buyers of the chain. Anyone can take from the...
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Detergents for the flood victims
Date: 2010-06-16 00:00:35
14 million HUF worth of detergents, cleaning and disinfecting products were sent by the Reckitt Benckiser to the flood-stricken region, with the assistance of the Hungarian Maltese Charity Service. The...
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Tesco’s sales turnover is increasing
Date: 2010-06-16 00:00:25
According to the latest report of the UK supermarket chain; its global sales turnover excluding fuel – increased by 6.9 percent in the three months, ended on the 30th of...
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Hill&Knowlton to help flood victims
Date: 2010-06-15 00:01:00
Hill&Knowlton, one of Hungary's leading PR agencies helps the flood victims with donations. Among the customers of H&K, MARS, Kométa and Unilever have also joined to the action. Due to...
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METRO builds a unique Customer Academy
Date: 2010-06-15 00:00:02
The Customer Academy is being built beside the Budaörs centre of METRO. The Customer Academy will also contain a high quality and professional kitchen for the students. METRO responds to...
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HELL Energy doubled last year
Date: 2010-06-14 00:03:21
HELL Energy Hungary Ltd. reached unique success last year, despite the economic crisis, which became Hungary's leading energy drink producer company in a very short period of time, despite starting...
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