Company and Personal News

Marketing communication switches from Off to On mode

In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...

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Linde cut costs by outsourcing

Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...

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Gramex participated in PLMA’s World of Private Label

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

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Knowledge and dynamism for the food industry of the future

Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...

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Magic pencils in Tesco stores

Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...

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Water polo players on a date with Theodora

From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...

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A guide that reads well

Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...

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With excellent training programmes for the future!

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

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Young Hungarian executive is the new head of McDonald’s Hungary

Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....

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The recipe for success

With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...

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SPAR gives quality for loyalty!

SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...

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Penta buys Kaiser Food

Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...

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Increasing proportion of garden products in Praktiker

We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...

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Ability Park became Tesco’s ’Supported project of 2010’

As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...

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From the forest to the kitchen

Tetra Pak tries to call attention to the importance of environmentally conscious lifestyle. The company, which distributed 400 million carton boxes in Hungary last year, requires from its suppliers to...

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It feels good to lead the way!

T-City, Magyar Telekom and Szolnok launched their joint innovation project one year ago. The latest project, in cooperation with Co-op Hungary, is called Future Store and it started at the...

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Sodexo reacts to changing market expectations with a new name

2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...

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Captain Pöttyös returns to the Children’s Island

Captain Pöttyös will return to the T-Home Children’s Island on the Óbudai Island every weekend, for four weeks starting on 5 June. This series of exciting free programmes lines up...

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The tale of the long wiener

It was 60 years ago that a 3-year old little boy invented a tale about a king, who made such a long wiener that it fed the whole country. This...

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Henkel becomes a superbrand

Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....

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Play with Detki!

Detki’s first promotion game ended on 1 May 2010 when 10 weekends for 2 in Vienna were drawn. The biscuit company launched its new game straight away: its slogan is...

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Balaton: attack!

BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...

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The distribution of Rézangyal will be strenghtened by a strategic partnership

Under the agreement of Rézangyal Ltd. and Coca-Cola HBC Hungary Ltd., from the 5th of July, beside the 11 tastes of Rézangyal Classic Selection, Coca-Cola HBC became the exclusive distributor...

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Penam can obtain Multi bakery and Ceres Bakery Inc.

Penam can obtain all shares of Multi bakery and 100 percent control over the Ceres Bakery Inc. – decided the Competition Authority (GVH). The dominant Czech firm, the Penam produces...

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New commercial manager at Friesland

Commercial manager change will take place at Friesland Campina Hungária Zrt. The current commercial manager, Sípos Judit leaves the company from the 1st of August. She will be replaced by...

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Danone: “Together for the Children”

The “Together for the Children” program, this year supports the construction of the Bakonybél Education Center, which financially supports the rehabilitation and healthy clinical nutrition of children with cancer for...

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Tesco and Öko-Pannon: joint roadshow for selective waste collection

Tesco Global Stores Ltd. and the Öko-Pannon Non-profit Ltd. in the scope of a joint roadshow aims to raise awareness of the importance of selective waste collection. During the summer,...

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CBA and Procter & Gamble: köszi (thanks)

“The heart of the community” (köszi) charity initiative program is a program created by CBA and the Procter & Gamble: Since 2006, the program supported the important goals of the...

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A new Tesco Express opened in Miskolc

On the 2nd of June, a new Tesco Express store opened its gates in Miskolc, under 29 Széchenyi street – reports www.tesco.hu. Tesco Expresses are waiting their customers with much...

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Glass parts were found in the baby food of dm

In Germany, two glass parts were found in two babylove bio baby dessert (yogurt and mixed fruit, from 7 months of age). As a precautionary measure the dm Ltd. recalls...

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