Company and Personal News
A new look and more muscular promotional activity from Vöslauer
Date: 2013-02-07 00:23:15
Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...
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Brand evolution on a higher level (part 1)
Date: 2013-02-07 00:01:19
Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...
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Hungarian Organic Wine’s success in Germany
Date: 2013-02-06 11:57:21
The Gajdos Winery's 2009 Cabernet Franc Selection wine has won a grand gold medal at the MUNDUS VINI BioFach International Organic Wine Awards in Germany. The Gajdos Winery is operating...
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KFC antibiotics-tainted chicken destroyed in China
Date: 2013-02-06 10:19:29
The case of antibiotics-tainted chicken of Yum Brands Inc., parent company of KFC, has been placed on file for investigation, according to a statement from the Shanghai Food and Drug...
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If it’s in-store, it has to be Win-Store!
Date: 2013-02-05 23:12:52
Since September 2012 we have been SPAR Hungary’s exclusive in-store media partner. Innovation doesn’t stop in 2013 either: from traditional in-store surfaces shelf communi- cation is the most successful in...
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Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you!
Date: 2013-02-05 23:05:56
Collaborative Promo Picker, the new dunnhumby tool was introduced in October 2012. With the help of the new tool it becomes easier for you to understand why certain offers work...
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eisberg – more than just salad!
Date: 2013-02-05 23:02:09
As part of its ‘Think Healthy!’ programme, eisberg Hungary Kft. invited more than 50 people to its 3,000m² production facility in Gyál, among them many kindergarten teachers and journalists. At...
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Coop ended 2012 with professional recognitions
Date: 2013-02-05 22:58:25
The CSR Hungary Award was founded in 2008 and rewards responsible and sustainable corporate initiatives. In 2012 Coop won the award in the ‘Common responsibility – common causes – sports...
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Cereals are the source of calcium even without milk
Date: 2013-02-05 11:25:52
Those who regularly consumes cereal for breakfast can bring the required daily amount of vitamins and minerals in right the proportions into their bodies. Thanks to the new recipe thanks...
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Together for people in need
Date: 2013-02-05 10:54:05
For SPAR Hungary social responsibility has always been one of the company priorities. The Hungarian Maltese Charity Service has been SPAR’s strategic charity partner for 16 years. One of their...
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Kids breakfast with 6 thousand calories
Date: 2013-02-05 10:27:23
A fry-up which weighs the same as a baby has been aptly named the Kidz Breakfast. Tipping the scales at 9lbs, this 6,000 calorie fry-up costs £15 at Jester’s Diner...
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The prize show by Maresi cofeemilk and Austria Marketing is over
Date: 2013-02-05 08:44:01
The winners of the prize show by Maresi cofeemilk and Austria Marketing are probably just having fun at the ski-resorts near Villach in the Alpes, or are hiking in the...
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Reliable consumer information anywhere, any time
Date: 2013-02-05 05:09:03
Rapidly developing new communication channels, social networks and innovations in mobile technology have drastically changed the way manufacturers and retailers have to reach consumers. GS1 Hungary’s SafeBrand service can be...
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New Customer Management Director at the METRO Kereskedelmi Kft.
Date: 2013-02-04 11:30:53
Since February 2012, Horváth Imre leads the Customer Management department of METRO Kereskedelmi Kft. Horváth Imre has 12 years of professional experience in trade, trade marketing and brand marketing areas,...
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Hungarian director in Unilever’s Central and Eastern European management
Date: 2013-02-04 11:21:17
From December 2012 Carra Anita holds the marketing director post of Unilever's detergent and cosmetics business in Hungary and in 18 countries of the Central and Eastern European region. Carra...
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More sustainability accolades for Henkel
Date: 2013-02-04 11:15:39
Henkel has been honored a further three times as a leading proponent of sustainability in its sector – both within Germany and in comparison with its international peers. And the...
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Seven hundred million HUF capital increase at the Gyulahús Kft.
Date: 2013-02-01 11:55:03
The local government of Gyula carries out a seven hundred million HUF worth capital increase at the Gyulahús Kft.. The Gyulahús Kft. is 100 percent owned by the local government...
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Colgate-Palmolive’s after-tax profit increased in the last quarter
Date: 2013-02-01 10:55:28
The Colgate-Palmolive beauty company’s fourth quarter after-tax profit in 2012 was slightly above the expectations. After-tax profit increased by 1.4 percent, compared to last year, partly due to the implemented...
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Chocolate paper or cigarette butt: Terracycle recycles everything
Date: 2013-02-01 10:51:52
Tom Szaky, the young leader of Terracycle has started the cigarette butt recycling program as the first in the world, which will be introduced among others in Hungary after Canada,...
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The homeless in Japan prefer McDonald's for the night
Date: 2013-02-01 10:50:42
Due to the country's economic problems a lot of middle-aged people are loosing their livelihoods and houses in Japan. A growing number of those who are unemployed for a long,...
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Magazine: NETA made its mark on the kernel and dried fruit market too
Date: 2013-01-31 19:11:50
NETA, the public health product fee raised consumer prices on the salted kernel and dried fruit market too, which obviously led to lower volume sales. Sándor Kökényesi, domestic trade director...
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Saudi Arabia imports Szentkirályi mineral water
Date: 2013-01-31 12:02:04
The Szentkirályi Ásványvíz Kft. has signed a cooperation agreement with a Saudi Arabian investor group today at the Ministry of Rural Development, in the presence of Budai Gyula Parliamentary State...
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Dettol: fresh color in the world of anti-bacterial soaps
Date: 2013-01-31 11:40:03
The new generation Dettol antibacterial soaps, in addition to being effective in the fight against bacterias, they colorize hand washing with an enchanting fragrance, skin care ingredients, and attractive look....
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Cattle-plant investments at Tedej Zrt.
Date: 2013-01-31 11:38:22
In recent years, the Tedej Agricultural Production and Service Co. (Tedej Agrártermelő és Szolgáltató Zrt.) has spent more than 1.6 billion HUF on the development of its cattle plants –...
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OBI opens a store and renting Bricostore-stores
Date: 2013-01-31 11:20:44
OBI expands its network with four stores: the company rented three former Bricostore DIYs and opens a store in March in Győr. The OBI Hungary Retail Kft. that is currently...
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Maresi price winning contest: the winners are already enjoying the gift
Date: 2013-01-31 10:55:30
The winners of the price winning contest of the Maresi coffee milk and the Austria Marketing may already enjoying the ski slopes near Villach, or hiking, sledding and skating in...
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Tokaj Trading House: 20 years of success
Date: 2013-01-30 12:11:17
The Tokaj Trading House (Tokaj Kereskedőház Zrt.) was established on 1 January 1993 as the successor of the Tokaj-hegyaljai Állami Gazdasági Borkombinát. The past twenty years have brought a number...
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The local government of Sátoraljaújhely would save the Zemplén-Hús Kft.
Date: 2013-01-30 11:59:11
The company has ceased production earlier this year after having many serious marketing difficulties for years, due to the current market conditions and due to the national crisis of the...
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New CEO at the head of the Tokaj Trading House Ltd.
Date: 2013-01-30 11:40:57
The Magyar Nemzeti Vagyonkezelő Zrt. (MNV), as the owner of the company appointed Goreczky Gergely as the Chief Executive Officer of the Tokaj Trading House Ltd. from the 1st of...
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IKEA’s revenues in Hungary exceeded 34 billion HUF
Date: 2013-01-30 10:36:58
The sales revenues of IKEA stores in Hungary in the 2012 fiscal year – 1 September 2011 and 31 August 2012 – increased by 1 percent to 34.2 billion HUF,...
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