Company and Personal News

A new look and more muscular promotional activity from Vöslauer

Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...

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Brand evolution on a higher level (part 1)

Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...

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Hungarian Organic Wine’s success in Germany

The Gajdos Winery's 2009 Cabernet Franc Selection wine has won a grand gold medal at the MUNDUS VINI BioFach International Organic Wine Awards in Germany. The Gajdos Winery is operating...

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KFC antibiotics-tainted chicken destroyed in China

The case of antibiotics-tainted chicken of Yum Brands Inc., parent company of KFC, has been placed on file for investigation, according to a statement from the Shanghai Food and Drug...

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If it’s in-store, it has to be Win-Store!

Since September 2012 we have been SPAR Hungary’s exclusive in-store media partner. Innovation doesn’t stop in 2013 either: from traditional in-store surfaces shelf communi- cation is the most successful in...

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Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you!

Collaborative Promo Picker, the new dunnhumby tool was introduced in October 2012. With the help of the new tool it becomes easier for you to understand why certain offers work...

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eisberg – more than just salad!

As part of its ‘Think Healthy!’ programme, eisberg Hungary Kft. invited more than 50 people to its 3,000m² production facility in Gyál, among them many kindergarten teachers and journalists. At...

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Coop ended 2012 with professional recognitions

The CSR Hungary Award was founded in 2008 and rewards responsible and sustainable corporate initiatives. In 2012 Coop won the award in the ‘Common responsibility – common causes – sports...

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Cereals are the source of calcium even without milk

Those who regularly consumes cereal for breakfast can bring the required daily amount of vitamins and minerals in right the proportions into their bodies. Thanks to the new recipe thanks...

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Together for people in need

For SPAR Hungary social responsibility has always been one of the company priorities. The Hungarian Maltese Charity Service has been SPAR’s strategic charity partner for 16 years. One of their...

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Kids breakfast with 6 thousand calories

A fry-up which weighs the same as a baby has been aptly named the Kidz Breakfast. Tipping the scales at 9lbs, this 6,000 calorie fry-up costs £15 at Jester’s Diner...

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The prize show by Maresi cofeemilk and Austria Marketing is over

The winners of the prize show by Maresi cofeemilk and Austria Marketing are probably just having fun at the ski-resorts near Villach in the Alpes, or are hiking in the...

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Reliable consumer information anywhere, any time

Rapidly developing new communication channels, social networks and innovations in mobile technology have drastically changed the way manufacturers and retailers have to reach consumers. GS1 Hungary’s SafeBrand service can be...

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New Customer Management Director at the METRO Kereskedelmi Kft.

Since February 2012, Horváth Imre leads the Customer Management department of METRO Kereskedelmi Kft. Horváth Imre has 12 years of professional experience in trade, trade marketing and brand marketing areas,...

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Hungarian director in Unilever’s Central and Eastern European management

From December 2012 Carra Anita holds the marketing director post of Unilever's detergent and cosmetics business in Hungary and in 18 countries of the Central and Eastern European region. Carra...

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More sustainability accolades for Henkel

Henkel has been honored a further three times as a leading proponent of sustainability in its sector – both within Germany and in comparison with its international peers. And the...

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Seven hundred million HUF capital increase at the Gyulahús Kft.

The local government of Gyula carries out a seven hundred million HUF worth capital increase at the Gyulahús Kft.. The Gyulahús Kft. is 100 percent owned by the local government...

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Colgate-Palmolive’s after-tax profit increased in the last quarter

The Colgate-Palmolive beauty company’s fourth quarter after-tax profit in 2012 was slightly above the expectations. After-tax profit increased by 1.4 percent, compared to last year, partly due to the implemented...

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Chocolate paper or cigarette butt: Terracycle recycles everything

Tom Szaky, the young leader of Terracycle has started the cigarette butt recycling program as the first in the world, which will be introduced among others in Hungary after Canada,...

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The homeless in Japan prefer McDonald's for the night

Due to the country's economic problems a lot of middle-aged people are loosing their livelihoods and houses in Japan. A growing number of those who are unemployed for a long,...

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Magazine: NETA made its mark on the kernel and dried fruit market too

NETA, the public health product fee raised consumer prices on the salted kernel and dried fruit market too, which obviously led to lower volume sales. Sándor Kökényesi, domestic trade director...

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Saudi Arabia imports Szentkirályi mineral water

The Szentkirályi Ásványvíz Kft. has signed a cooperation agreement with a Saudi Arabian investor group today at the Ministry of Rural Development, in the presence of Budai Gyula Parliamentary State...

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Dettol: fresh color in the world of anti-bacterial soaps

The new generation Dettol antibacterial soaps, in addition to being effective in the fight against bacterias, they colorize hand washing with an enchanting fragrance, skin care ingredients, and attractive look....

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Cattle-plant investments at Tedej Zrt.

In recent years, the Tedej Agricultural Production and Service Co. (Tedej Agrártermelő és Szolgáltató Zrt.) has spent more than 1.6 billion HUF on the development of its cattle plants –...

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OBI opens a store and renting Bricostore-stores

OBI expands its network with four stores: the company rented three former Bricostore DIYs and opens a store in March in Győr. The OBI Hungary Retail Kft. that is currently...

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Maresi price winning contest: the winners are already enjoying the gift

The winners of the price winning contest of the Maresi coffee milk and the Austria Marketing may already enjoying the ski slopes near Villach, or hiking, sledding and skating in...

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Tokaj Trading House: 20 years of success

The Tokaj Trading House (Tokaj Kereskedőház Zrt.) was established on 1 January 1993 as the successor of the Tokaj-hegyaljai Állami Gazdasági Borkombinát. The past twenty years have brought a number...

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The local government of Sátoraljaújhely would save the Zemplén-Hús Kft.

The company has ceased production earlier this year after having many serious marketing difficulties for years, due to the current market conditions and due to the national crisis of the...

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New CEO at the head of the Tokaj Trading House Ltd.

The Magyar Nemzeti Vagyonkezelő Zrt. (MNV), as the owner of the company appointed Goreczky Gergely as the Chief Executive Officer of the Tokaj Trading House Ltd. from the 1st of...

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IKEA’s revenues in Hungary exceeded 34 billion HUF

The sales revenues of IKEA stores in Hungary in the 2012 fiscal year – 1 September 2011 and 31 August 2012 – increased by 1 percent to 34.2 billion HUF,...

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