Campari portfolio sold by BOLS Hungary

By: trademagazin Date: 2009. 03. 31. 05:02

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

From 1th April BOLS trades Campari International's portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary.

'Important instalment of our growth
strategy is, that we test continuously, what fresh business
opportunities arise on the Hungarian market' – Mariusz Chrobot,
mercantile director of BOLS Hungary Ltd. said.

With take-over of Campari's portfolio
Bols can appears in new drink-niches at the same its market position
is freeing between the whiskies and champagnes.