Cadybury's success: chocolate getting more popular in Britain

Britain's major chocolate producer Cadbury is very likely to fulfill its business plans for the year as Brits are buying more and more chocolate, while US traffic is about to meet the expectations of the previous years as well.

Cadbury's most well-known products are Dairy Milk milk chocolate and Trident chewing gum. The company has announced that within the first five months of the year, they have managed to reach a rather strong profit, moreover the interest in their chewing gums is also greater now than in the previous years. According to CEO Todd Stitzer, this success is a direct consequence of the recession, as people tend to go out less often and buy more sweets to cheer themselves up in front of the tv. Cadbury's expectations are even greater for next year as they plan to launch a number of new products on the British market.