PepsiAmericas has set up a joint venture in Bulgaria
The american beverage company, which initially owns 20% of the joint venture, said that the new arrangements with Agrima will result in PepsiAmericas owning 100% of the joint venture as early as 2012.
The company said that Agrima, which produces, sells and
distributes PepsiCo branded products and other beverages throughout
Bulgaria, will help it gain "a foothold in a growing economy with an
emerging beverage market". Financial details of the transaction were not
disclosed.
PepsiAmericas president and CEO Kenneth Keiser added:
"We are working with the same business partners we had in Romania to
increase scale in this market. Additionally, we intend to increase our
investment over time, with the first option in 2010."
Related news
Related news
The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >Péter Szautner joins the Bonafarm Group
Péter Szautner continues his career as Deputy CEO and Group…
Read more >Lidl and the Ministry of Agriculture announced: the domestic melon season has begun
The first shipment of watermelons from Hungarian suppliers has arrived…
Read more >