Budapest Calling

On 23-24 November 2010 Budapest Calling, the first Hungarian call centre trade fair took place, where 36 companies and organisations of the dynamically growing sector introduced themselves. Direct Marketing Association’s conference about the FMCG sector was part of the event and GfK’s ‘Call Centre of Excellence’ awards were presented in each sector. The Human Resource Foundation plans to organise the fair each year, which can soon become the third most important professional forum in Europe, after Birmingham and Berlin. At the stands innovations were presented and there were study tours every hour. Telenor Magyarország Zrt. was the fair’s communication partner and the company actively participated in the programmes as well. buw Holding from Germany has 4,000 employees and their affiliate, with its headquarters in Pécs, has been up and running since 2005. buw Hungary Kft.’s sales and operations director Andrea Osztó told that the Holding’s ISO 27001 information security certification guarantees high quality – at a favourable price thanks to the conditions in the Pécs region. One of the main strengths of their team is learning to perform even the most complex tasks very quickly. Paradise Solution Kft. was founded in 2007 by Hungarian owners. They have a staff of about 500 people at their disposal. Despite their dynamic growth they were able to remain flexible and accurate. Managing director Gábor Pölöskei informed us that tailor-made customer treatment made their service special. Their plans include capacity development and portfolio expansion, and they also wish to create product packages especially for SMEs. Virtual Call Center Telekommunikációs Kft. was founded in 2003 and they develop and provide telecommunication and call centre services. We learned from marketing manager Dávid Jókai that a professional call centre can be set up rapidly and without investment by using their telecommunication solution: the central system does not have to be bought, integrated, etc., only the Virtual Call Center client program has to be installed on the workstations of operators and supervisors. Comforce Zrt. employs 400 people and has 10 offices all around the country, performing outsourced telemarketing and customer services for more than 65 customers. Internet-based remote management is the novelty of their Contact Center system, which makes the flexible use of capacities possible and results in cost effectiveness. Company CEO László Dávid Papp told that the cloud computing technology allows colleagues to join projects via the Internet. All the experts agreed that economic recession did not set back the development of call centres. buw Hungary Kft. sees the way forward in using new software that directs incoming calls to operators specialising in the given field. Paradise Solution cast their vote on training programmes. Virtual Call Center ‘breathes together’ with users, constant innovation is of key importance in their work. Comforce’s cloud computing technology-based system is the most modern operational structure, which is only used by a handful of companies all over the world.