After Bruce Willis, the main role belongs to new heroes

By: Trademagazin Date: 2023. 05. 05. 11:34

A new, exciting era begins today in the life of HELL ENERGY: after the savior of the world, ordinary heroes will now be the protagonists in the campaign of our country’s leading energy drink brand*. In the new commercial, we can draw motivation from life situations that are familiar to everyone, when we need a little help to get through the dead ends of everyday life.

6 months of planning and preparation, a crew of 100 people, more than 100 extras, 20 featured actors, 3 shooting days, 4 stories, 5 weeks of post-production. In short, this is HELL ENERGY’s latest advertising film, which can be seen by domestic and foreign viewers from May 2023.

Through the life situations of four independent characters, which seem familiar to anyone, the film shows that during everyday challenges and tasks, not everything is often successful the first time. It is completely natural for a person to lose momentum or stall, especially when facing an important life event. But as the commercial says, you should not turn back in these situations either, because success is within us, we just have to believe in ourselves!

“For the past five years, we have built the communication of HELL ENERGY energy drinks around Bruce Willis. During this half-decade, not only the brand, but also the energy drink category has undergone enormous development at home and internationally. Examining the consumption habits, these drinks can no longer be seen only as functional products, but also as natural necessities of everyday life. For this reason, the moment has come to open a new chapter in communication, although Bruce will always remain an iconic figure in the history of the brand. And who else could follow such a legend than everyday heroes? They don’t have to save the world, but in their own lives they need a little extra motivation to overcome small or large difficulties”

– said Márton Vecsei, brand manager of HELL ENERGY.