Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by the a Pöttyös Warehouse. Integrated communication which included guerilla and online tools, was successful in mobilising consumers. Consumers had to collect Pöttyös wrappings with codes. Following the activation of the code on the Internet, consumers could enter the Pöttyös Warehouse and buy the goods stocked there or place bids for more valuable items. The main prizes were an Audi A3, a Lada and a Vespa scooter. One of the man reasons behind the success of the campaign was the intensity of the in-store activity.