Brexit: the Cadbury chocolate may be smaller

By: Trademagazin editor Date: 2017. 03. 24. 11:04

Cadbury has said it may have to raise prices or shrink the size of its products after Brexit, but has committed to staying in the UK.

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Glenn Caton, who is in charge of Cadbury in Britain, told the Guardian the company would change and adapt to the terms of Britain’s exit from the EU and that the country would still be the “home of chocolate manufacturing”.

Caton said the first focus would be on boosting productivity, but that the company may eventually have to pass on higher costs to customers by raising prices or shrinkflation – selling smaller products for the same price. (Mfor.hu)

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