Market expansion in both value and volume

Shower gel retail sales represented HUF 13 billion in March 2013-February 2014. Both value and volume sales rose 2 percent. Hypermarkets’ 42-percent share from value sales didn’t change, drugstores gained 1 percentage point and were at 31 percent, while the 401-2,500m² channel lost 1 percentage point and was at 13 percent. Manufacturer brands had a stable 88-percent share from annual value sales. Calculated at official rate card price, in 2013 carbonated soft drinks were advertised in the value of HUF 3 billion on television – more than twice as much as in 2012.