Retail sales of oral care products are expanding

Consumers spent nearly 20 billion HUF for toothpaste, toothbrush and mouth water between March 2012 and February 2013. Hungarian consumers are open to the novelties: Most of them tried at least one newly marketed oral care products, in the six months before the survey.

Toothpaste, toothbrush and mouth water had an almost 20 billion HUF turnover in the retail trade, between March 2012 and February 2013, 4 percent more than in the previous similar period – shows the Retail Index of Nielsen. 2.3 million liters of toothpaste, nearly 11 million units of toothbrush, and 492 thousand pieces of electric toothbrush were sold in retail.