Demand for households papers and desodors grow
According to Nielsen research the common sold household chemicals are the fabric softeners, the toilet papers, dushgels and pocket tissues.
The value of the TOP 10 households
chemicals is over HUF 150 billion, in the last perioda only the sales
of detergent stagnated, the rest 9 categories sales increased by
1-9%. For example the volume of the sold desodors and baby wipes
increased by 3-3% from November 2007 to October 2008.
The biggest marketshare in TOP 10 has
the detergent with its HUF 37 billion sold, the second is the
toilette paper (HUF 20 billion).
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