Albert Heijn expands its flower and plant assortment

Dutch retailer Albert Heijn is renewing and expanding its range of flowers and plants in more than 100 stores.

This article is available for reading in Trade magazin 2025/2-3.

As part of the new concept, shoppers will be able to buy bouquets with a seven-day “vase guarantee”, as well as large green plants. The selection includes Dutch roses, lilies and Pachira plants up to 180cm tall.