Europe’s largest private-label crisp producer further increases production
Belgian Roger & Roger is investing sixty million euros in the renovation and expansion of its plant in Mouscron, near Lille (France). The Croky crisps producer hopes this will help meet the rising demand for private label crisps.
The Mouscron site is to undergo a major expansion, with additional production lines, a new office building, a research centre and a 5,000 sqm automated warehouse. The latter will accommodate 20,000 extra pallets, on top of the 60,000 pallets the company can already store. The manufacturer is also recruiting twenty additional employees, Belgian newspaper L’Echo reports.
The investment is necessary because demand for private label chips is rising sharply in Europe. Indeed, Roger & Roger is Europe’s leading producer of private label crisps, with customers in 35 countries. The company produces 65,000 tonnes of potato and maize crisps annually in Mouscron, 40 % of which are under the Croky brand. Its annual turnover is 300 million euros.
Retail Detail
Related news
Colruyt Invests €51m To Expand Distribution Centre In Wallonia
Colruyt Group has inaugurated its second distribution centre in Ollignies,…
Read more >Belgians made 23.7 million trips in 2024
Belgian citizens made 23.7 million trips abroad in 2024, around…
Read more >Less meat, same taste: Lidl mixes minced beef with plant-based proteins
Lidl is launching “hybrid” meat in Belgium: minced meat that…
Read more >Related news
Provident: A growing number of Hungarians are finding it challenging to survive on their income
An increasing number of Hungarians are facing a challenge to…
Read more >GKI Analysis: Artificial Intelligence in the Workplace: Who Uses AI?
Artificial Intelligence in the Workplace: Who Uses AI? In July,…
Read more >The domestic labor market remains stable
The domestic labor market remains stable, with the number of…
Read more >