Carrefour Polska Expands Private-Label Christmas Offering

By: Trademagazin editor Date: 2022. 11. 22. 09:10

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Carrefour Polska has announced that it is expanding its private-label Christmas food assortment to enable customers to shop within budget and not give up on their favourite festive treats.

The chain has launched more than 130 private-label products, mainly under its Carrefour Extra brand, and is offering promotional prices on certain items until 19 November.

The range includes ready-made cakes, various types of sweets, classic Christmas delicacies, and coffee SKUs, among others.

Ewa Dźwigacz, product category group manager for FMCG and own-brand products at Carrefour Polska, said, “Poles are already convinced of private labels and believe that in most cases they offer the best value for money.

“Therefore, out of concern for Poles’ wallets and guided by the desire to provide wide access to high-quality Christmas products, we focused strongly on the development of the Carrefour Extra brand. Carefully selected products will allow you to enjoy special moments with your loved ones.”

The assortment includes decorated spice cookies and various chocolate-decorated or glazed gingerbread cookies. For those interested in baking, gingerbread kits are on offer with Christmas tree or man-shaped moulds.

ESM