The natural cosmetics brand is expanding its markets

By: Trademagazin editor Date: 2021. 04. 12. 11:20

Due to the coronavirus pandemic, the demand for home products has increased worldwide, so focusing on the Central and Eastern European region, Ilcsi natural cosmetics brand is expanding its markets and is developing further.

The Hungarian brand sold 70 percent less to cosmetic salons during the period of closures due to the coronavirus, which accounted for nearly half of the company’s sales revenue.

Despite the EXCEPTIONAL SITUATION AND THE DECLINE IN TURNOVER OF COSMETIC SALONS, THE COMPANY WAS ABLE TO INCREASE ITS SALES REVENUE BY 5 PER CENT LAST YEAR, amounting to 943 million HUF. (portfolio.hu, Ferkó Nikolett)