Wine samples

There is a new term used in marketing: tryvertising (try + advertising), which stands for ‘get to know the product by trying it’. The term may be new but the method is old, as it has always been the most reasonable way of deciding whether to buy a type of cheese or wine. Those who would like to take home the experience of tasting wines can order selections from American wine merchants. For instance, Brixr in San Francisco sends out four types of top wines in 5-cl samples for USD 19-29. In the USD 69-79 package there is also a coupon for two bottles of wine.