Delhaize Belgium Introduces Wine In Paper Bottle

Delhaize Belgium has introduced a new wine SKU in an innovative bottle made of recycled paper.

The Planet B wine features a so-called ‘Frugal bottle’, made of 94% recycled paper with an inner plastic coating to store the wine.

The introduction of this packaging aligns with Delhaize’s sustainability goals. In April of this year, the retailer said that all of its 763 stores in the country achieved CO₂ neutrality.

ESM