Aldi, Lidl outstrips

The discounter Lidl has a study that Aldi first competitor in the number of transactions in Europe obsolete. In terms of product prices had both merchants also diverge.

 In the race of food discounter Lidl has the arch rival Aldi thanks to a radical expansion strategy at the European level outdated. Lidl have 7,271 stores across Europe with more sales outlets as Aldi with 6,997 stores (as of September), said the market research firm ACNielsen on the basis of its own calculations. Aldi, but in most countries in the sales ahead, it says further in the study. Aldi concentrate its activities in ten countries in Europe, and had there with the exception of France has a much higher market share. Lidl was in almost twice as many European countries – including Scandinavia and the new EU states – and construct the number of its sales outlets with nearly double speed. The market research company that is the success of Lidl due to the fact that the discounter also known brands in the range, while Aldi continue to own products. Furthermore, Lidl now offer more products as Aldi, which makes consumer rewarded.
In the German market is Aldi According to the study, most recently become ever cheaper, with Lidl such a development was no longer observed. Overall landed here about a quarter of sales in food in the coffers of the two discounters, including Aldi get around 60 percent with the lion's share.