A sure thing in the snow situation: Kifli.hu’s order volume increased by nearly 30 percent at the beginning of January

During the snowfall at the beginning of January, shopping in stores became uncertain for many, but Kifli.hu customers were still able to make their everyday purchases predictably. The online supermarket fulfilled nearly 60,000 orders between January 2 and 7, which is an increase of about 30 percent compared to the same period last year. The increased traffic clearly shows that in more extreme weather situations, online shopping is not only convenient, but also a solution that helps many people to function smoothly in everyday life.

The composition of the baskets has also adapted to the winter weather. Basic foodstuffs are included in orders with a higher than average weight: bread, pastries, milk, flour and meat are added to virtual shopping carts in a higher proportion than is typical in the first weeks of the year. The data shows that customers are primarily focusing on products that ensure safe home supply.

The winter weather is particularly appreciating the benefits of online shopping for those who find it more difficult to shop in stores. Kifli.hu’s services are also an important help for families with small children, the elderly, and those who would rather stay home due to slippery roads, crowded public transport or the increased risk of accidents.

“In such weather conditions, customers primarily want safety and predictability. Our goal is to ensure that shopping does not cause additional stress during this time – whether it is a larger weekly order or a few basic products.”

– said Aneta Cotoi, head of customer service at Kifli.hu.

Kifli.hu is also working with a prepared fleet of couriers and a vehicle fleet adapted to winter conditions during times of increased demand. The company pays special attention to ensuring that deliveries are made accurately considering the circumstances, while at the same time keeping in mind the safety of couriers and road users.