The love.hunger campaign had a positive start in the Tesco stores

The customers donated more than one and a half times more for the benefit of the Hungarian Ecumenical Aid Foundation than in the same period of 2013 and the gingerbread baking record attempt was also succesful.

The Hungarian Ecumenical Aid Foundation launched its love.hunger (szeret.éhség) National Money Fundraising campaign on 22 November. Tesco has joined to the initiative for the fifth time already, and on the basis of the first two weeks’ data the chain hopes that they will manage to surpass last year's results. On the first 14 days of the action, the customers bought 102,811 donation coupon, in a total value of 25,702,750 HUF. The coupon fundraising lasts until 31 December in all the domestic Tesco stores.