Beyond Burger: only in Lidl stores in Germany

Beyond Meat’s worldwide success, a vegan burger called Beyond Burger has been available to German consumers since 29 May.

It is exclusive to Lidl stores but only as a promotional product, and the offer is only valid while stocks last. ‘We are keeping a very close eye on food trends and innovations, and are delighted to be the first food retailer in Germany to offer our customers the popular Beyond Meat Burger’ – told Jan Bock, general manager of Lidl Deutschland.