Revenue and exports: optimism rising among large companies

By: Trademagazin Date: 2026. 03. 23. 11:03

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According to the latest data from the K&H Large Company Growth Index, revenue expectations among large domestic companies continued to strengthen in the fourth quarter of 2025. The average revenue growth expectations rose to 1.3 percent, the highest value since the second quarter of 2024. The numbers paint a picture of a slowly but steadily improving business climate – the indicator is on the rise with minor fluctuations from the second quarter of 2024.

The majority of responding companies remain cautious: 68 percent expect their income to remain unchanged in the coming year. At the same time, 22 percent expect an increase and only 10 percent predict a decrease.

MMaturity-dependent revenue expectations

The revenue expectations for their own company show a significant difference according to the size of the companies. 13 percent of companies with a revenue of 2.1-4 billion forints expect a decrease, 59 percent expect stagnation, and 28 percent expect growth, on average this means an increase expectation of 1.4 percent compared to the previous year. For companies with sales between HUF 4.1 billion and HUF 10 billion, 12 percent predicted a decrease, 63 percent stagnation, and a quarter of them expect growth in the next year. However, they are calculating a slightly higher sales volume, on average 1.8 percent higher. In the case of the largest companies with sales revenue of over 10 billion forints, the stability is particularly striking: the vast majority of them plan for the next twelve months with unchanged revenue, and the proportion of those expecting a decline has decreased to a minimum: only 3 percent expect a decrease in revenue, 90 percent expect stagnation, and 8 percent expect growth.

Export: slow but sure recovery

Expectations regarding foreign sales also show an improving trend: the proportion of those expecting a decline has almost halved decreased compared to the previous quarter, while the proportion of those expecting growth increased by the same amount. Companies selling abroad expect an average 2.1 percent increase in export revenue over the next year, which may indicate a gradual strengthening of foreign market activity.

“2026 is the year of corporate adaptation and market realignment. The picture painted of the corporate sector is encouraging thanks to investments driven by artificial intelligence, but the condition for a complete turnaround is the resolution of external uncertainties. The strategy of companies is now twofold: in addition to maximizing efficiency, the goal is to maintain financial stability and reserve formation”

– added Tibor Bodor, head of the corporate division of K&H.