InBev strategy a sucess
InBev, the mother company of Borsodi Sörgyár Zrt. achieved growth in all areas last year. Sales expanded by 4.7 per cent in terms of quantity, while revenues rose by 7.2 per cent, to EUR 14.4 billion. The strategy focusing on brands has proved to be successful. Latin America and Central and Eastern Europe were the regions which produced higher than average growth.
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