Walmart launches new private label food range called “bettergoods”

US-based Walmart has launched a new private label food brand, under which the majority of products sold will be priced below USD 5.

This article is available for reading in Trade magazin 2024/6-7

The retailer aims to improve and expand its offerings in a highly competitive market. Walmart said it will sell a variety of dairy products, snacks, drinks, pasta, soups, coffee, chocolate and other food products under its new “bettergoods” brand.