Outrageous cigarette-advertisement banned

Cigirex, the electronic cigarette company, have had their national press advert banned by the Advertising Standards Authority (ASA) after breaching CAP Codes 3.1 (substantiation) and 7.1 (truthfulness).

In the advert, the heading read: “ATTENTION SMOKERS: a new product with less nicotine, no tobacco or tar, but the same satisfaction!” Text in the copy read as follows: “… a breakthrough on how nicotine is delivered to your bloodstream without tar, tobacco and thousands of carcinogens associated with traditional cigarettes … CIGIREX removes these harmful ingredients associated with traditional cigarettes and delivers a no tobacco, tar free method of how nicotine is delivered into your system …