Amsterdam bans meat and fossil fuel advertising as part of fight against climate change

By: Trademagazin Date: 2026. 01. 23. 11:12

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

Amsterdam has become the latest major Dutch city to ban outdoor advertising of meat products and fossil fuels as “products that contribute to the climate crisis,” Dutch News, an English-language Dutch news portal, reported on Friday.

According to the report, Amsterdam council members voted on Thursday to change the local ordinance and introduce the ban, despite Melanie van der Horst, the council member responsible for public spaces, warning of possible legal consequences due to valid advertising contracts.

The May The ban, effective from the first of this month, applies to billboards placed on the streets, as well as advertising surfaces placed at bus stops and on buses.

It does not affect shop windows, where depictions of the affected products will still be permitted.

In Amsterdam, meat product advertising accounts for 0.1 percent of all outdoor advertising surfaces, and fossil fuel advertising accounts for 4.3 percent, they informed.

In the Netherlands, Haarlem was the first to do so, followed by The Hague, Utrecht, Delft, Leiden and Nijmegen, which are also similar, In addition to flights, petrol cars and fossil fuels, it has introduced a ban on advertising meat products in 2024.

According to research, food production is responsible for a third of global warming emissions, with meat production generating twice as many emissions as plant-based foods.

In the European Union, the current 82 kilograms of meat consumption per capita would need to be reduced to 24 kilograms in order for the EU to achieve its goal of becoming carbon neutral by 2050.

The Netherlands, where the annual average per capita consumption is 75.8 kilograms meat consumption, the EU’s main meat exporter.