KFC revamps its food safety policy in China

By: trademagazin Date: 2013. 04. 04. 08:28

KFC has launched a campaign to rebuild its brand in China following a scandal over banned drugs being used to fatten chickens in its supply chain.

The company has promised a zero tolerance approach to food safety abuses. The largest fast-food chain in China has seen a 37 per cent slump in sales since the scandal hit. – Euronews pointed out.

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